Startup Professionals Musings
AUGUST 24, 2022
As I recently watched an episode of “ Shark Tank ,” I realized that the shark investors focus on your responses to these questions is also a credibility test on your business savvy, as it leads to other relevant questions on margins, channels, and your understanding of key customer forces. Outside partners and channel impacts are complex.
YoungUpstarts
MARCH 27, 2019
According to the same Statista survey, 18% of consumers have made a purchase directly through a social channel. Brands that ignore the selling capabilities of social media platforms are missing out on significant sales opportunities. These smaller accounts typically charge much lower fees for paid promotions.
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ConversionXL
MARCH 13, 2019
B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. A more complex sales cycle. B2B sales cycles can last for months, even more than a year. Now, however, more new business flows through search and other channels.
ConversionXL
MARCH 6, 2019
The same video content likely works well in other channels. Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. The sales cycle may last for months, or more than a year. You’ll almost certainly endure gaps between LinkedIn behavior and the close of sales.
Startup Lessons Learned
MAY 9, 2012
What are the value propositions, benefits and the messaging (bait), the pricing structure and channels (tackle), and length of sales cycle (how likely a fish will snap your line)? Or will you need to staff and finance a whaling ship to be out at sea for months at a time to catch two or three whales (enterprise sales model)?
Cracking the Code
NOVEMBER 10, 2009
Study the Sales Learning Curve and Only Invest behind Success (more.) Forget everything you learned about software channels. The internet is your new channel and Technology Enabled Service providers are among the few partners that actually care if you succeed (more.) Philippe Botteri Accel Partners London, UK My Bio.
www.forentrepreneurs.com
FEBRUARY 2, 2010
Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. For example: Create demo videos that answer every likely sales question. Consider converting to a channel sales model at some stage in the lifecycle of the business.
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