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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Others copy the method and the channel grows weary of that tactic and begins to change the rules. Look at Viddy & SocialCast.

SEM 379
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Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. what is the best channel to reach these people? -

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The 90-Day CMO and Cross-Channel Acquisition Strategies That Scale

Duct Tape Marketing

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 65
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17 Entrepreneurs Explain How They Leverage Networking in Business

Hearpreneur

I recently took this lesson away from one of our client partners. With doctors offices closing and tradeshows being cancelled, we’ve looked to social media as our main networking channel. I have been building my professional network on social media channels as well through referrals since a long ago.

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How To Size Your Marketing Budget For Funding

Startup Professionals Musings

Use social media and Search Engine Marketing (SEM) to start. Establish partners and referrals. Find partners and channels which are complementary, and not directly competitive. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise.

Marketing 257
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5 Startup Marketing Actions to Impress Investors

Startup Professionals Musings

Use social media and Search Engine Marketing (SEM) to start. Establish partners and referrals. Find partners and channels which are complementary, and not directly competitive. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise.

Marketing 265
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Five Elements of a Credible Startup Marketing Plan

Startup Professionals Musings

Use social media and Search Engine Marketing (SEM) to start. Establish partners and referrals. Find partners and channels which are complementary, and not directly competitive. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise.

Marketing 235