Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Ask every employee to focus on sales. Openly reward employees who make the extra effort, champion cost-cutting issues, and enhance the sales process. Increase the pipeline and the conversion rate.

Social Media 329

Social Media Metrics Viral Channel 329

Startup Professionals Musings

JULY 3, 2012

There are unknowns at every turn, leading product development, attracting customers, managing cash, and dealing with human resources and office politics. Too many startups simply follow the standard distribution channels, use standard pricing, and count on their one extra feature to give them the market.

Advisory Board 240

Advisory Board Forecast Early Stage Product Development 240

ConversionXL

MAY 1, 2017

One of the greatest threats to long-term success is when companies aren’t vigilant enough about responding to the changes in their market—whether it’s by failing to spot product or channel fatigue, acknowledge new competition, make needed updates to products or marketing adjustments in a timely fashion, or embrace new technology coming online.

Technical Review 127

Technical Review Algorithm Channel Analytics 127

Startup Professionals Musings

APRIL 20, 2011

There are unknowns at every turn, leading product development, attracting customers, managing cash, and dealing with human resources and office politics. Too many startups simply follow the standard distribution channels, use standard pricing, and count on their one extra feature to give them the market.

Advisory Board 232

Advisory Board Startup Forecast Early Stage 232

SoCal CTO

OCTOBER 15, 2009

I have about 11 years in the technology sector including roles doing market research, sales and product development. My focus has been marketing strategy and product development. Most people think they can do product design. Maybe twitter as the channel for the follow-up? What are you working on now?

Los Angeles 179

Los Angeles Southern California Management Product 179

Up and Running

SEPTEMBER 11, 2020

For example, you could offer sales bonuses and incentives for high-performing workers. Wouldn’t it be wiser to channel your funds to product development and let your products speak for themselves? Instead of reducing salaries, think about changing your payment structure. The short answer — not always.

Cost 150

Cost Technical Review Salary Social Media 150

Up and Running

SEPTEMBER 6, 2016

To create this first year in business checklist, I turned to our in-house experts here at Palo Alto Software: Sabrina Parsons, CEO; Noah Parsons, COO; Josh Cochrane, Vice President of Product Development; and Josh Fegles, Academic and Government Channel Sales Director, and founder of gluten-free cookie company Jude’s Foods.

Forecast 60

Forecast Software Review Lean Finance 60

YoungUpstarts

JULY 2, 2020

Many companies, in the face of declining sales, are becoming more aggressive in their marketing strategies. Empathize with your customers and understand that pushy sales pitches won’t work – worse, you could come across as uncaring and greedy. Be flexible: Try new avenues and channels to find what works and what doesn’t.

Marketing 260

Marketing Metrics Channel Differentiation 260

ConversionXL

APRIL 13, 2017

Jonathan Price wrote on the same Quora thread that he believes growth marketing to differ from regular marketing because it “is technology-centric and it blurs the boundary between marketing and product development.” This usually comes down to very company specific things, like what channels are effective for growth.

Analytics 99

Analytics Engineer SEO Channel 99

Both Sides of the Table

AUGUST 8, 2009

Traction can simply mean showing that you’re making progress with customers, product development, channel partners, initial revenue as a proof point, attracting well-known angel investors, winning industry awards / recognition. Unfortunately there is no real objective measure. VC’s are the same.

Technical Review 309

Technical Review Term Sheet Venture Capital Revenue 309

Startup Professionals Musings

APRIL 12, 2010

There are unknowns at every turn, leading product development, attracting customers, managing cash, and dealing with human resources and office politics. Too many startups simply follow the standard distribution channels, use standard pricing, and count on their one extra feature to give them the market.

Advisory Board 125

Advisory Board Startup Forecast Early Stage 125

Up and Running

JULY 26, 2016

1x hacker in charge of product/development. 1x hipster working with both product and growth. Aug-15: Head of Sales (growth team). Nov-15: Graphic Designer (growth/product). Nov-15: Graphic Designer (growth/product). Dec-15: Developer (product team). Apr-15: Head of Marketing (growth team).

Revenue 60

Revenue Acquisition Channel Campaign 60

Steve Blank

NOVEMBER 11, 2014

The Lockheed Skunk Works led by Kelly Johnson was responsible for its Advanced Development Projects – everything from the P-80 , the first U.S. Skunk works differed from advanced research groups in that they were more than just product development groups. jet fighter plane, to the U-2 and A-12 spy planes.

Channel 286

Channel Customer Development Distribution Restful 286

Berkonomics

JULY 13, 2023

Example tactics for one strategy: [Email readers, continue here…] Strategy Three: Expand into at least three new continents through new distribution channels. Assign our development manager to localize design and oversee the needed enhancements to our product and support materials for each new territory.

Asia 62

Asia America Distribution Channel 62

A Smart Bear: Startups and Marketing for Geeks

MAY 17, 2010

If this is your attitude, your conception of tech support is completely backwards and you're missing out on important channels for marketing, product development, and sales. Tech support is sales. At Smart Bear we made millions of dollars in both individual and enterprise sales without "sales.".

Technical Review 245

Technical Review Sales Turkey Software Review 245

Hearpreneur

SEPTEMBER 22, 2021

Tesla has always put a huge emphasis on product development and technological advancement. Shopify swiftly came in with solutions that allowed these firms to turn their point-of-sale terminals into e-commerce storefronts and begin online operations the same day. Thanks to Christina Giaquinto, Modular Closets !

Technical Review 120

Technical Review Entrepreneur Software Review SEO 120

Startup Lessons Learned

APRIL 14, 2009

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.

Customer 167

Customer San Francisco Lean Hockey Stick 167

YoungUpstarts

JULY 22, 2020

Tone and topics, channels and character, messaging and media – everything has been in a state of flux as the world undergoes a dramatic transformation. Instead, we need to streamline and accelerate our processes by borrowing techniques from the world of lean and agile product development. What to Do With Your MVP.

SCRUM 142

SCRUM Agile Customer Framework 142

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

Silicon Valley 260

Silicon Valley Product Startup Product Development 260

Startup Professionals Musings

JULY 29, 2016

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Ask every employee to focus on sales. Openly reward employees who make the extra effort, champion cost-cutting issues, and enhance the sales process. Increase the pipeline and the conversion rate.

Social Media 120

Social Media Metrics Viral Channel 120

Up and Running

FEBRUARY 6, 2017

After all, sweat equity can make up for a trim marketing budget, but it would be hard to make up for cuts in product development and customer service without sacrificing customer experience. Current and new customers care a lot more about product or service quality, and the value of your item. Yep, you Google, Bing, or Yahoo it.

Sweat Equity 60

Sweat Equity Equity Sales PR 60

ConversionXL

OCTOBER 7, 2021

These are the four stages of a product we’ll be focusing on. . However, on a more granular graph, the introduction phase would be preceded by a product development stage. This stage is used to determine the viability of your product and confirm when it should go to market. Rapid skimming. Slow skimming. Take Netflix.

Product 142

Product Marketing Software Review Social Media 142

YoungUpstarts

MAY 1, 2017

Luckily, much of the guesswork in measuring ROI has become much more easy to track: analytics allow you to establish data-driven goals and measures across marketing channels, streamlining and focusing your efforts. Among retail companies, 91 percent are using at least two social media channels. Whereas before. Demographics.

Analytics 104

Analytics Social Media Audience Channel 104

Steve Blank

MARCH 4, 2014

A business model guides an organization to create and deliver products/service and make money from it. It describes the product/service, who is it for, what channel sells/deliver it, how demand is created, how does the company make money, etc. StageGate Process. What Does this Mean?

IRR 335

IRR Startup Business Model Agile 335

ConversionXL

MAY 27, 2022

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. an ebook); Then you blast them with sales messaging (e.g., email, ads, retargeting, etc.)

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

JANUARY 24, 2017

As Ronny Kohavi , Distinguished Engineer, General Manager, Analysis and Experimentation at Microsoft, put it: Ronny Kohavi: “Experimentation is getting more recognized as essential to guide product development, when it is applicable (not always, as you can see in Section 6 in this paper ).

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

Up and Running

JULY 26, 2017

Learn more about validating your business idea and product concept here. The MVP concept, popularized by Eric Rice of Lean Startup , assumes that before going all in and pouring significant sums into product development, you test the grounds with a “beta” version of your product. Office: web and desktop apps.

Mobile 81

Mobile Application Development Web Software Review 81

Women Entrepreneurs Can

NOVEMBER 19, 2022

They can also help you develop your product and sales channels. In addition, a startup needs to demonstrate product-market fit. This is done by evaluating the product’s potential market, the sales process, and the company’s team. They may also provide a mentorship network.

Venture Capital 52

Venture Capital Early Stage Liquidity Event SEC 52

ConversionXL

FEBRUARY 3, 2022

People had a terrible experience using their product. After turning their attention toward feedback and testing, letting the voice of their customers fuel their content strategy and product development, they took off. What is the growth stage of the product life cycle (and why is it important)?

Product 102

Product Marketing Social Media Channel 102

OnlyOnce

MARCH 14, 2011

You find that you have to support channel partners as well as direct customers (or vice versa). All this takes away from the time you spend on “the new” as well. • Creating “productive stress” becomes difficult —At the point our business became profitable, life became a lot better. You’ll build custom code for certain clients.

Software Review 67

Software Review Development Team Review Later Stage Technical Review 67

Steve Blank

NOVEMBER 18, 2010

A business plan has a set of assumptions (who’s the customer, what’s the price, what’s the channel, what are the product features that matter, etc.) The web site and/or product presentation slides start changing and Marketing and Sales try different customers, different channels, new pricing, etc.

Burn Rate 247

Burn Rate Management Business Model Customer Development 247

Berkonomics

MAY 25, 2017

Strategy Three: Expand into at least three new continents through new distribution channels. Assign our development manager to localize design and oversee the needed enhancements to our product and support materials for each new territory. Email readers, continue here…]. EMEA, Asia, Latin America.

Asia 97

Asia America Distribution Channel 97

Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. If they had done this, there would have been zero dollars in sales. They never understood Market Type.

Customer Development 196

Customer Development Developer Customer Silicon Valley 196

ConversionXL

AUGUST 24, 2021

News declaring it the number one job in sales and marketing, and a median average salary of around $142,000 in the U.S., A content marketing manager’s role may focus on overseeing the production and execution of content across social media, the company’s website, email, and other channels.

Management 141

Management Marketing Campaign Social Media 141

Steve Blank

SEPTEMBER 17, 2009

This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development. This post describes such a model.

Customer Development 242

Customer Development Developer Customer Silicon Valley 242

Hippoland

AUGUST 1, 2012

This is what I’ve learned from our advertisers: 1) Don’t go for a sale right away. If you assume that you can get a direct sale on average 0.1%-1% 1% of the time (depending on the cost of your product/service), in contrast, landing pages with a simple signup will do 10-25% conversions. 2) Test like crazy.

Marketing 117

Marketing Startup Bootstrapping Advertising 117

Duct Tape Marketing

OCTOBER 3, 2018

Transcript of Why Sales and Marketing Need Each Other written by John Jantsch read more at Duct Tape Marketing. John Jantsch: Marketing has never needed sales more and frankly, sales people have never needed marketing more than they do today. John Jantsch: All right, so let’s define the term sales enablement.

Sales 57

Sales Marketing Kansas City Kansas 57