Both Sides of the Table

article thumbnail

One of the Biggest Mistakes Enterprise Startups Make

Both Sides of the Table

The line of reasoning goes, “Services businesses are not scalable and the market won’t reward this revenue so make sure that third-parties do your implementation or clients do it themselves. We only want software revenue.” If you’re an early-stage enterprise startup services revenue is exactly what you need.

article thumbnail

How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

The main thrust of the post is that with YouTube taking a 45% of revenue and talent taking 70% of the remaining revenue, YouTube Networks didn’t have sustainable businesses unless they invested heavily in technology as a tool to increase margin and provide defensibility. Build Non-Ad-Based Revenue. Not so fast.

Video 339
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no it was built to arm those spending money in channels in order not to be at a disadvantage. ==> You can join the Trust waitlist here. no surprise?—?that’s

Founder 424
article thumbnail

Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

” He advocates for people who test all channels, use quantitative methods and commit to growth as one’s “true north.” For me growth hacking is not only about the meat & potatoes stuff but about continually testing new channels for growth. I recommend hiring or appointing a growth hacker.”

article thumbnail

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

The reality of CAC is both the when you scale your acquisition “channel” costs usually go up plus when you find a great channel others notice it and drive up the costs as they compete with you in that channel. In SaaS (or any recurring revenue business) this is also a very difficult task. So here are some more details ….

Metrics 150
article thumbnail

Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. what is the best channel to reach these people? - I love that saying.

article thumbnail

How Startups Can Use Metrics to Drive Success

Both Sides of the Table

If you can break this down by channel that you’ve acquired them from this is obviously better. The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. Revenue Metrics. Revenue metrics are one of the first things I ask for from the startups in which I invest.

Metrics 346