Startup Professionals Musings
JUNE 10, 2016
Even the best products and solutions won’t go anywhere unless you sell them through the right channels. They usually get chastised and declined for ignoring the realities of the retail channel. The right channel for marketing and distribution is one of the basic “four Ps” of business (product, promotion, price and placement).
Startup Professionals Musings
AUGUST 24, 2022
As I recently watched an episode of “ Shark Tank ,” I realized that the shark investors focus on your responses to these questions is also a credibility test on your business savvy, as it leads to other relevant questions on margins, channels, and your understanding of key customer forces. Outside partners and channel impacts are complex.
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Startup Professionals Musings
FEBRUARY 14, 2022
For example, when you think about distribution channels, revenue streams, or the relationship with the customer, ask customers what they expect. Don’t attempt to scale it until you have a proven repeatable business model that predictably generates revenue.
Startup Professionals Musings
OCTOBER 30, 2020
Products that can be easily produced and sold via multiple channels, including the Internet, are more easily scaled world-wide. You need a stable customer base with an automatically renewing revenue stream, such as the subscription model. Develop a product line and add alternate channels.
Startup Professionals Musings
FEBRUARY 8, 2023
For the rest of us, here is my prioritized list of key strategies that I believe every business leader can benefit from as a starting point in making the current inflation economy less of a negative impact on their business, or maybe even a pleasantly surprising positive: Solicit follow-on revenue from existing customers.
Startup Professionals Musings
MAY 26, 2023
This may require you selling exclusivity, doing channel development, or alliances with new partners. Target audience may be limited or new due to price. Premium products may have high feature value, but may push you to a new level of customer, and prevent mass market appeal. Another approach is to expand your scope geographically.
Startup Professionals Musings
JUNE 2, 2021
The old approaches of controlling distribution channels, saturating retail, and methodically scaling your brand awareness don’t protect you anymore. Short-term earnings per share may be low, even as revenues and cash burned are high. The real challenge is to win massive consumer preference repeatedly.
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