Brandanew

JUNE 13, 2015

The CEO often wears the sales and marketing hat. The key reason being that usually social & content based channels do not come with quick results. Such a strong increase in consumer awareness and brand recall also led to impact on direct sales. It normal for a brand to focus heavily on the product and development.

Social Media 100

Social Media Media Valuation Differentiation 100

Brandanew

JUNE 11, 2015

Be severely me-centric : Someone recently asked me this on Twitter: how much sales content must a brand share? But to create authentic content and engagement, it can be quite disastrous to only scream you on social channels. Only share your content on every channel reduces trust with the community.

Marketing 100

Marketing Startup Social Media Curation 100

Brandanew

AUGUST 8, 2016

What does it mean for your brand: Your customers are already well versed in your products before they reach your sales team. The power to convince isn’t really in the hands of the final sales guy, if he or she isn’t aligned with what the customer may have experienced before showing up. How does your social community behave?

Community 100

Community Social Media Viral Media 100

Brandanew

OCTOBER 7, 2016

The community boosts innovation, inspiration and sales for knitters. They used every social media channel- Youtube, Facebook, Instagram, Vine and a special way to communicate. Jessica Forbes began Ravelry as a project to collect and share patterns among knitters, her husband Casey build an infrastructure to support his wife’s idea.

Community 174

Community Colorado Social Media Acquisition 174

Brandanew

JUNE 15, 2015

Storytelling is the art of convincing your target audience to buy your products and services without actually giving them a sales pitch. This technique should not be misunderstood as complete eradication of advertisements; it only asks marketing professionals to make those ads more real in nature instead of aimed at their sales target.

Viral 100

Viral Marketing Social Media SEO 100

Brandanew

FEBRUARY 15, 2016

Or simply be convinced to buy if you’re offering a product for direct sales. Most of the times the step from conviction to conversion is a big leap in the sales funnel. Share the same stories consistently on all your channels from social media to blogs to emails to physical retail (YES!) Build trust and share social proof.

Product 100

Product Michigan B2B California 100

Brandanew

JULY 9, 2015

Most small business owners are focused on getting sales and direct business. To get a consumer to trust a brand is harder as they are exposed to so many pieces of content on an everyday basis from competition as well as multiple social channels. Image source: Flickr. And, as a consumer myself, I can share that it’s exhausting.

Marketing 100

Marketing SEO Metrics Agile 100

Brandanew

JUNE 3, 2016

Broadcasting your content across all social media channels. Content marketing is a long term regimen which performs different roles for the various stages in a sales funnel. You have to devote efforts into promoting it and making it noticeable. You can do that by: Joining or building a community. Paid advertisements of your blog.

Campaign 100

Campaign Marketing Viral SEO 100

Brandanew

SEPTEMBER 24, 2015

Leverage all social channels. Don’t run a contest because your competitors are doing so – plan it out and use methods that let you measure the contest’s impact on your brand engagement, click through rates, conversions and sales. Ditch the cliche, and try something unique and inventive – but don’t sound totally irrelevant.

Costa Rica 100

Costa Rica Social Media United States Viral 100

Brandanew

FEBRUARY 26, 2016

The primary goal of every email marketing campaign would be to have customers land on the business web site and click through to landing pages and convert into a lead or a sale. This is particularly true when three or more social sharing channels are used. Email Marketing Tips For Improving Click Through Rates.

Email 100

Email Marketing B2C Social Media 100

Brandanew

NOVEMBER 17, 2015

As a professional blogger you are responsible for its performance, which may be measured by future prospects, sales or brand recall. If you want to be discovered by a new audience, a big channel is Google search. Being a professional blogger means taking care of your personal or corporate brands in addition to being engaging.

B2C 100

B2C SEO Audience B2B 100

Brandanew

NOVEMBER 22, 2016

Building your brand’s voice is made easier through a consistent and smart usage of channels like social media. LinkedIn’s premium services : Sales Navigator is one of numerous LinkedIn valuable paid features that makes finding leads and contacts seamless. A plan gives you consistency. Try not to deviate from your brand’s message.

Affiliate 100

Affiliate Startup Social Media Pay to Play 100

Brandanew

NOVEMBER 2, 2015

Stage 4 Sales – Converting your email leads to a paying customer and creating loyalty ( more ). It may be a authority blog or an arresting portfolio of images or even a YouTube channel depending on what you do. Stage 2 Interest – Grabbing customer attention, getting their contact and building interaction with them.

Viral 100

Viral Social Media SEO Later Stage 100

Brandanew

MAY 6, 2016

Recently while speaking to a client, we talked about how his company was now transitioning from a traditional sales model to a more digitally cohesive environment. The way a new customer was acquired wasn’t just through a single channel but spread across. Salespeople in the social era had to be digitally social too.

Social Media 100

Social Media Curation B2B Sales Cycle 100

Brandanew

APRIL 13, 2016

Have a goal, e.g. getting traffic to your site, an engaged community, leads, sales etc. Yes, all your channels need to have a calendar to stay professional. Always compare it to people who are engaging with you on your site and with your content on other platforms. depending on your interest. Choose post formats that work.

Campaign 100

Campaign Audience Social Media Video 100

Brandanew

AUGUST 17, 2015

It is surely good for long term brand building but can it directly affect sales? How can a Startup generate sales through Content Marketing? How Can A Startup Generate Sales Through Content Marketing? In effect, it opens up channels of interaction with potential clients. Content Marketing helps target your specific niche.

Sales 100

Sales Marketing Startup B2B 100

Brandanew

OCTOBER 30, 2015

Example: MTV might get flack for not being a real music channel anymore, but no one can criticize their social media skills. Niraj works on programming, customer support and sales, and also contributes to design and UI. There’s also World Coffee Day, World Dog Day, etc. to watch out for. alongside posts of performances by musicians.

Social Media 100

Social Media Media New York Channel 100

Brandanew

AUGUST 13, 2015

And with so many digital channels, platforms, and opportunities, this is indeed a recurring worry, especially for small businesses and startups. Of course you need to optimize your content per channel, but the meat of the matter will be covered. And, as we speak, my answer on where to start is simple: Content Marketing.

Small Business 100

Small Business Marketing Software Review B2C 100

Brandanew

FEBRUARY 24, 2016

Twitter ads cost 33% less than other paid channels Click To Tweet. Now this stat comes from Hootsuite and they believe lead generation on Twitter is far less expensive than other channels. But always know who your target customer is and where they spend their time before you over-invest in a channel. Does Twitter lead to sales?

Social Media 100

Social Media Channel B2C Lead Generation 100

Brandanew

FEBRUARY 19, 2016

g) You’re focussing on a single channel for marketing (e.g. This content is not a sales brochure but something you’ve really invested effort on. Use a landing page to convert users to at least give you their contact details for your sales channel to get activated. c) The product itself is underwhelming (i.e.

Marketing 100

Marketing Elevator Pitch Community Audience 100

Brandanew

OCTOBER 21, 2015

You have set up all your social channels and even spent money to advertise and build a fan base. Let us have a look at a few ideas that you can use to energize and drastically change the way your social channels work. Your social channels need to have an editorial plan just as your blogs do. But now what? Create a plan.

Social Media 100

Social Media Media Curation B2B 100

Brandanew

MAY 2, 2016

Different channels across the purchase cycle, and brand touch points for consumers have exploded. As a brand, you HAVE to stay tuned to changing consumer behavior and develop a cross-channel content marketing strategy. If you’re thinking sales, then your sales team needs to focus more on Content Marketing.

Marketing 100

Marketing Social Media Small Business SEO 100

Brandanew

MAY 9, 2016

Across all the various channels from your blog, to social media and paid/ owned media channels, your content marketing manager needs to present a consistent storyline. A content marketing manager needs to think and execute as a publisher and editor, developing creative new content to address the goals set for your business.

Management 100

Management Marketing Social Media Analytics 100

Brandanew

JUNE 24, 2015

They’re dabbling in all other digital marketing techniques , and blogs and social content is being largely ignored on account of these channels not being effective enough. Content doesn’t necessarily mean overselling your products/ services in different ways, it has to be more about the user than your sales graph.

Social Media 100

Social Media SEO Media Audience 100

Brandanew

NOVEMBER 18, 2016

So it’s only natural that brands have started to prioritize this marketing channel, giving it an important role in their marketing campaigns. Based on an Augure study , 69% of marketers seem to agree with this statement, saying that influencer marketing an effective marketing channel. Influencer Marketing Challenges to Look Out For.

Marketing 100

Marketing Finder Campaign Channel 100

Brandanew

JULY 2, 2015

To complement their annual Summer Clearance sale last summer (2014), Honda ran a campaign in August along with a kick off video declaring a donation of $100,000 to the Pediatric Brain Tumor Foundation after bringing ‘cheer’ to 3 million people. Honda #Cheerance Event. The YouTube star Andrew Hales was roped in to help raise the awareness.

Social Media 100

Social Media Campaign Media Marketing 100

Brandanew

MAY 14, 2015

Brandanew: In terms of content distribution, do you think social is the single biggest channel out there? Ken Herron : Social is by far the biggest channel for free/low-cost content distribution. That said, for B2B companies the proxy/leading indicator is often lead generation compared to B2C companies’ DTC/retail sales.

Social Media 100

Social Media Marketing Technical Review Distribution 100

Brandanew

APRIL 22, 2016

The content is ready and now post-publishing you’re on to emailing your list, reaching out to influencers, and distributing on your social channels. They offer both a Managed Services solution, where you can work with a dedicated Account Manager and Sales Rep, along with a Self-Service Platform solution.

Advertising 100

Advertising Distribution Marketing New York City 100

Brandanew

DECEMBER 2, 2015

Content driven, subtler approaches are sought after as opposed to direct sales pitches. This may differ based on the channel – ranging from National Geographic photographs to recipes from the Food network. Brand stories are hybrid, multi-channel and spread across various media platforms. Brand storytelling is not new.

Curation 100

Curation Mobile New York Advertising 100