View from Seed

SEPTEMBER 25, 2019

What channels have worked to date and done so cost-efficiently? All of these questions can be addressed in an additional slide that take a closer look at the (sales &) marketing function of the organization and the results to date. Marketing Deep Dive: How are you acquiring those customers and why?

Seed Stage 166

Seed Stage Retention Restful Valuation 166

View from Seed

JANUARY 13, 2015

monetizing a large audience or moving from end-user SaaS to enterprise sales). Someone with experience and relationships in the company’s target market are better at landing early customers, negotiating more favorable deals, building out and managing sales teams, and raising more money earlier to build a more robust product.

Seed Stage 120

Seed Stage B2B Distribution Early Stage 120

View from Seed

APRIL 16, 2015

Similarly, proving sales friction can sometimes be done with very little actual product built. The fact that at least a few customers (and one channel partner) would sign on with such a rudimentary product was an interesting indication that the question above would be solvable for this business.

Seed Stage 120

Seed Stage Cofounder Early Stage Startup 120

View from Seed

FEBRUARY 19, 2015

In 2010, we were recruiting for a Senior Vice President of Sales and Marketing for Backupify, and it was clear that many of the people I was interviewing wanted the CEO role. Below, he gives an honest take about what he’d do differently and what he’d do again as a startup CEO.

Founder 120

Founder Startup Cofounder Business Model 120

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FEBRUARY 9, 2016

If you can channel an employee correctly to do what they excel at and enjoy, it benefits the whole team. ” When I meet people and think, “I want to work with that person someday,” be it for engineering or sales or customer support or anything, I add them to the list. Built in Boston.).

Founder 120

Founder Seed Stage Cofounder Boston 120

View from Seed

AUGUST 30, 2016

SMBs account for 54% of all US sales. Referrals (generating direct customer referrals and new revenue channels with fellow local business owners). A few stats to consider on the market opportunity in North America alone: 28 million SMBs in North America, with roughly 60 million employees.

Social Media 185

Social Media B2B North America Media 185

View from Seed

MARCH 15, 2016

Plain text emails have become the norm for sales and marketing emails that we send, and the response rate has been amazing. Content has been the single most effective channel for us at Drift, but we don’t even have a set schedule of publishing. Is this how you’d explain this to a friend over a cup of coffee? Plain Text Emails.

Customer 174

Customer Startup Email Channel 174

View from Seed

MARCH 10, 2015

Tamiz Ahmed is a former product manager at Bleacher Report, where he helped build the successful app for sports fans, Team Stream , prior to the company’s nine-figure sale to Turner. Ahmed is a former Googler and the current founder of Nani. Below, he shares product management lessons from his time at BR.

Mobile 120

Mobile San Francisco Curation Seed Stage 120

View from Seed

AUGUST 27, 2014

Sales is the obvious example. ” Instead of “repackage long form pieces into smaller projects to be distributed around the web,” you should say “find creative ways to produce related pieces across many mediums and channels.” So many roles in business can be extrinsically motivated decently well.

Hiring 335

Hiring Startup Technical Review PR 335