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53 Questions Developers Should Ask Innovators

TechEmpower

What channels will you use (e.g., Targets Are you developing a native app and/or a web app? Can you do a hybrid web/native application? Search Does the application include search? What’s been done so far to validate the concept? Who are the other stakeholders involved? How will you be taking this to market?

Developer 520
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Startup Metrics

TechEmpower

Look at different customer acquisition channels, how they are converting, and the expected lifetime value of customers acquired through those channels. Apply costs to each channel. Another thing that Dave has done well is to look at the value of different marketing channels: There’s a lot of value in this presentation.

Metrics 260
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How To Build a Web Startup – Lean LaunchPad Edition

Steve Blank

One of the problems they run into is building a web site. and Balsamiq and throwing together a web site. But for the rest of us mortals whose eyes glaze over at the buzzwords, the questions are, “How do I get my great idea on the web? What are the steps in building a web site?” Craft company hypotheses.

Lean 333
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How to Make Your Google Search Snippets More Clickable

ConversionXL

An alarming digital marketing trend should scare all online publishers: Organic traffic from Google is vanishing: Google’s latest search elements (featured snippets and People Also Ask) steal clicks from organic listings. billion searches a day (and 1.2 Search (read: Google ) is still where most buying journeys start.

Search 128
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4 steps to starting a Web business without knowing a thing about coding

The Next Web

So you have a great idea for a new mobile app or Web service—but you don’t know anything about coding or developing. You might have started searching for a tech-oriented co-founder to help you launch your idea, only to find that your startup can’t afford the ongoing salary for a skilled software developer. Eddy Lee, Ph.D,

Web 160
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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

In late 2011, Google announced an effort to make search behavior more secure. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. In this post I want to share four angles on secure search: 1. want to protect user privacy.

Search 154
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Marketing Analytics: Attribution Is Not Incrementality

Occam's Razor

An introduction to multi-channel digital attribution analysis. In English, this means if someone clicked on a Paid Search ad on Bing and converted. Organic Search, got the individual to an optimal page on your site. Understanding this difference will also help you ace your job interviews – a lovely bonus. :).

Analytics 148