Both Sides of the Table

JULY 14, 2010

They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. what is the best channel to reach these people? -

Development Team Review 323

Development Team Review SEM Channel Social Media 323

Both Sides of the Table

APRIL 26, 2016

The reality of CAC is both the when you scale your acquisition “channel” costs usually go up plus when you find a great channel others notice it and drive up the costs as they compete with you in that channel. So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC.

Metrics 150

Metrics Cost Acquisition Startup 150

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 65

Channel Acquisition Framework B2B 65

Both Sides of the Table

APRIL 4, 2011

If you can break this down by channel that you’ve acquired them from this is obviously better. How many through SEM? The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate.

Metrics 346

Metrics Startup Acquisition SEM 346

YoungUpstarts

AUGUST 18, 2020

In case you do not know what digital marketing is, it is a broad term that encompasses all the marketing channels and methods used to promote a company with the aim of getting more traffic and, implicitly, more customers. it is hard to understand why not all entrepreneurs make the shift to advertising delivered through digital channels.

Entrepreneur 286

Entrepreneur Marketing Social Media SEM 286

ConversionXL

AUGUST 23, 2017

First, Outline Your Personas, Timeline, and Channels. Three other aspects to keep in mind are User Personas, Timeline, and Channels. What channel(s) have you chosen to analyze your customer experience on? They have identified their customer’s goals, touchpoints, assets, and channels, success factors, and secondary KPIs.

Customer 130

Customer Channel Design Retention 130

Hearpreneur

MAY 31, 2020

With doctors offices closing and tradeshows being cancelled, we’ve looked to social media as our main networking channel. We typically wait until after the first two to three months of results, but this is by far the highest converting channel and it works without fail. Thanks to Richa Pathak, SEM Updates !

Networking 144

Networking Entrepreneur Social Media Channel 144

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.)

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. But its not really viral growth, even when its exponential.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Up and Running

JULY 26, 2016

Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If you are measuring these two correctly, you can make simple rules/decisions based on your results: If the CAC is over twice the LTV don’t even bother—this channel is likely not going to work. Google AdWords or SEM (expensive).

Revenue 60

Revenue Acquisition Channel Campaign 60

The Startup Magazine

JANUARY 27, 2021

You can promote your site effectively by investing in SEM, SEO, generating top-quality content, and even on paid advertising on search engines. You can even think of using some fast learning skills to learn SEM and SEO on your own. If you are not adept at SEO, you can seek help from SEO experts.

SEM 135

SEM Marketing Campaign SEO 135

Both Sides of the Table

JANUARY 19, 2015

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads). But you don’t need to spend money on SEM.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

searchengineland.com

MAY 30, 2012

Enterprise SEM. Overview: What Is SEM? SEM Columns. Our SEM Events. How To: SEM / Paid Search. EBook: Cross Channel Marketing. Search Week Newsletter. Search Month Newsletter. News & Features. SearchCap Daily Newsletter. All Columns. All Things SEO. B2B Search Marketing. Enterprise SEO. Local Search.

SEO 54

SEO SEM Social Media Search 54

Startup Professionals Musings

MARCH 16, 2014

Use social media and Search Engine Marketing (SEM) to start. Find partners and channels which are complementary, and not directly competitive. There are multiple low-cost website tools available, like Adobe Dreamweaver, which allow you to do your own work and save thousands of dollars, but a budget of $10,000 is a good starting point.

Marketing 257

Marketing SEM Viral Social Media 257

Startup Professionals Musings

APRIL 4, 2015

Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). SEM is the most common form of online marketing, which increases your website visibility on search engine results pages through optimization and advertising. Manage your expectations, and analyze every marketing channel.

Social Media 120

Social Media Media SEM Startup 120

Startup Professionals Musings

JANUARY 17, 2013

Use social media and Search Engine Marketing (SEM) to start. Find partners and channels which are complementary, and not directly competitive. There are multiple low-cost website tools available, like Adobe Dreamweaver, which allow you to do your own work and save thousands of dollars, but a budget of $10,000 is a good starting point.

Marketing 265

Marketing Viral SEM Startup 265

ConversionXL

FEBRUARY 3, 2022

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. It’s about identifying the channels and tactics that work best for your organization and then maximizing marketing efforts by confirming the best moves through experimentation. What is growth marketing? And what it isn’t).

Framework 102

Framework Marketing Acquisition Retention 102

YoungUpstarts

SEPTEMBER 10, 2018

For example, in terms of the B2C plan we needed to provide more details on the markets we were addressing and the channels we were using to tackle them. Marc has a background in online marketing, with a focus in SEO and SEM. It was all hypothetical. We needed to be more specific.

Programming 124

Programming Chile B2B B2C 124

Startup Lessons Learned

NOVEMBER 7, 2008

Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Just put in your credit card. Just load them all in and choose a low cost-per-click.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

crowdSPRING Blog

MAY 1, 2013

We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you, and also highlight additional resources to help you get a better understanding of that channel. To learn more about SEO and PPC marketing, read 10 Practical Small Business SEO and SEM Marketing Tips. Online Marketing.

Small Business 107

Small Business Marketing Affiliate PPC 107

www.forentrepreneurs.com

FEBRUARY 2, 2010

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Extensive use of software to automate all processes such as SEO, SEM, social networking, lead scoring, lead nurturing, CRM, etc. that will cost the company significant amounts of money.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Steve Blank

APRIL 15, 2011

This week they were testing one of the most confusing sections of a company’s business model – Customer Relationships - the activities used to “Get, Keep and Grow” customers in a physical or virtual (web or mobile) channel. The team concluded that AdWords may not be the best channel to create demand. The Week 5 Lecture: Channel.

Customer 247

Customer Cloud EC2 Channel 247

Seeing Both Sides

FEBRUARY 25, 2016

Growth Managers also need to be fluent in the full spectrum of acquisition channels at their disposal. James Currier, founder of Ooga Labs, identifies three general types of acquisition channels: Owned Media: Email, Facebook, Craigslist, Twitter, Pinterest, Apps. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

Growth Managers also need to be fluent in the full spectrum of acquisition channels at their disposal. James Currier, founder of Ooga Labs, identifies three general types of acquisition channels: Owned Media: Email, Facebook, Craigslist, Twitter, Pinterest, Apps. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships.

Management 20

Management Analytics Technical Review Framework 20

Startup Professionals Musings

DECEMBER 7, 2010

Use social media and Search Engine Marketing (SEM) to start. Find partners and channels which are complementary, and not directly competitive. There are multiple low-cost website tools available, like Adobe Dreamweaver, which allow you to do your own work and save thousands of dollars, but a budget of $10,000 is a good starting point.

Marketing 235

Marketing SEM Startup Viral 235

Gust

MARCH 9, 2014

Use social media and Search Engine Marketing (SEM) to start. Find partners and channels which are complementary, and not directly competitive. There are multiple low-cost website tools available, like Adobe Dreamweaver, which allow you to do your own work and save thousands of dollars, but a budget of $10,000 is a good starting point.

Marketing 146

Marketing SEM Viral Social Media 146

Steve Blank

DECEMBER 7, 2010

If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. How does it differ on the web versus other channels? Actually engage in “search engine marketing” (SEM)spend $20 as a team to test customer acquisition cost.

Wiki 311

Wiki Lean Management Business Model 311

YoungUpstarts

APRIL 26, 2016

This is driven by the fact that a company’s mobile site is intimately connected with all its marketing activities including email, SEO/SEM, affiliates, etc. Its mobile app, even with deep linking, is not as richly connected. Apps are for loyal users and mobile Web is for reach.

Mobile 100

Mobile Web SEM Affiliate 100

Cracking the Code

NOVEMBER 10, 2009

Forget everything you learned about software channels. The internet is your new channel and Technology Enabled Service providers are among the few partners that actually care if you succeed (more.) Your caution in Law 6 about over-estimating the impact of SEM and other lead-generation activity is particularly astute.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

This is going to be BIG.

JULY 26, 2010

The only concern was that they didn’t know what their cost of customer acquisition was, nor did they which channels would be most effective, or how much they could acquire out of each channel. You can spend the next six weeks trying out a bunch of different channels and seeing what works, which is what we recommended.

Acquisition 128

Acquisition Hockey Stick Customer SEM 128

ConversionXL

MARCH 29, 2017

Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), In the Excel template, you’ll see that I label ideas based on product, multiplier and channel.

Marketing 48

Marketing Distribution Retention eCommerce 48

Startup Lessons Learned

SEPTEMBER 7, 2008

I dont see any reason why having the team offshore is any more of a liability in this area than, say, having to do this work while selling through a channel (and hence, not having direct access to customers). I do have faith that, whatever situation you find yourself in, you can always find ways to increase the speed of iteration.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Brandanew

OCTOBER 28, 2015

How do we manage quality of brand experiences through another new channel? Before you add another tactic and channel reflect on what you’re providing to the listener. I wrote about the Mystery Show earlier on SEM Rush as being supremely original and exciting. Remember, podcasts are high quality channels.

Audio 100

Audio Audience Channel SEM 100

crowdSPRING Blog

AUGUST 10, 2014

And today’s SEO/SEM experts have their own ways of flattery and charm that work to bring in new customers. Create your own channels. That flattering Fuller Brushsalesman from the 1950s knew exactly what he was doing when he gave that housewife a huge charming smile and told her what a pretty dress she was wearing.

Small Business 92

Small Business Customer SEM Sales 92

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). If you don’t have a website, your potential customers will find your competitors. If you run a small business, you should have your own website – even if it’s a simple site.

Small Business 93

Small Business SEM SEO Social Network 93

crowdSPRING Blog

DECEMBER 8, 2013

Well executed SEO/SEM campaigns can yield meaningful results, though be careful as it is not difficult for a business to spend more acquiring customers through these channels than those new customers might contribute to your bottom line.

Small Business 85

Small Business Startup Campaign SEM 85

VC Adventure

FEBRUARY 5, 2013

Getting new customers could be through adding new features (product), hiring people, traditional marketing efforts (social, advertising, SEM, etc), or even traditional sales efforts (sales teams, distributors, affiliates, new channels, etc).

Sales 75

Sales Product Marketing SEM 75