Gust
AUGUST 29, 2012
Believable paths, triggers, and channels. If and only if that potential market seems to come alive, it needs credible plans to move from ideas and messages into media and concrete marketing programs with some backbone and metrics to them. Don’t trust trademark or copyright to defend you by themselves.
Gust
JANUARY 4, 2012
The quicker the startup establishes a strong brand identity that “sells itself” through word-of-mouth and social media, earning goodwill in its name, the sooner it can effectively chase away knockoffs that try to use confusingly similar names , logos, or domain names.
Gust
MARCH 9, 2014
Use social media and Search Engine Marketing (SEM) to start. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services. Find partners and channels which are complementary, and not directly competitive. Get exposure for your expertise.
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