Steve Blank

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The Difference Between Innovators and Entrepreneurs

Steve Blank

It does mean that success in building a company that scales depends on finding product/market fit, enough customers, enough financing, enough great employees, distribution channels, etc. Some of these world-class innovators get recruited by large companies like professional athletes, with paychecks to match. Lessons Learned.

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Is the Lean Startup Dead?

Steve Blank

As a reminder, the Dot Com bubble was a five-year period from August 1995 (the Netscape IPO ) when there was a massive wave of experiments on the then-new internet, in commerce, entertainment, nascent social media, and search. Both companies and government agencies struggle with how to deliver innovation at speed.

Lean 335
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Seven Steps to Small Business Recovery

Steve Blank

She started offering paint-from-home kits and hosting private parties via Zoom for team building, social hours, and birthday parties. I receive emails and texts, as well as social media posts daily, and it is inspiring,” Jill says. Delivery/Distribution Channel innovation. Resource pivots. Opportunity to buy/acquire.

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A Simple Map for Innovation at Scale

Steve Blank

How do they become present on new social media and communications channels? How to they use the new distribution channels competitors have adopted? How do they make these transitions without alienating and losing their existing customers, distribution channels and partners?

Framework 389
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Why Uber is The Revenge of the Founders

Steve Blank

Continuous innovation requires the imagination and courage to challenge the initial hypotheses of your current business model (channel, cost, customers, products, supply chain, etc.) Before social media connected billions of people, bad behavior stayed behind closed doors. The founders.

Founder 245
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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

For example, our goal could be: Create demand for our products and drive it into our sales channel. Media means the type of communications media each audience member reads/listens to/watches. or social media (Facebook, Twitter, etc.). Create awareness of our company and brand for potential customers.

Marketing 310
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ESADE Business School Commencement Speech

Steve Blank

Today’s workforce has radically different expectations, brands are losing their power, physical channels are being destroyed by virtual ones, market share is less important than market creation, and software is eating world. For example, Coke added snack foods, which could be distributed through its existing distribution channels.