Both Sides of the Table
DECEMBER 5, 2010
I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). What are the big trends that will drive the next phase of social networks? And so it goes with social networking.
Both Sides of the Table
OCTOBER 29, 2009
People mistook the fact that these text advertisements worked in Google to say they would work in social networks. So PPC (pay-per-click) advertising on social networks has performed poorly to date. After all, when I’m in Facebook they know one hell of a lot more about me than Google does.
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Both Sides of the Table
APRIL 4, 2011
If you can break this down by channel that you’ve acquired them from this is obviously better. The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? How many through SEM?
Both Sides of the Table
DECEMBER 13, 2009
I recently wrote a post about how to get access to people at conferences and how to connect with people on social networks. I got to thinking more broadly about social networks and the real-time web. Facebook has much more value to me as a networking tool. I’ve been thinking a lot about comments lately.
Both Sides of the Table
NOVEMBER 5, 2012
Costs of product on YouTube content is literally 99% cheaper than traditional TV and; Distribution of content can now go viral and can predictably distributed via social networks. Over time if you produce compelling content you can package it up and repurpose it to distribute through other channels. You know you want to.
Both Sides of the Table
APRIL 21, 2010
Assistly “Multi-channel customer support and management service&# – this is another industry I love and I specifically love the team at Assistly. companies need a “multi-channel&# customer support tool to become the Zappos of their industries. The build “implicit social networks.&# Enter Xobni.
Both Sides of the Table
AUGUST 2, 2009
Twitter is the new CRM (customer relationship management) channel. On Facebook (and nearly all social networks that preceded it) the relationship was always reciprocal – if I accept your invitation to follow me then I have to follow you. Tags: Social Media social networking startup technology Twitter.
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