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53 Questions Developers Should Ask Innovators

TechEmpower

What channels will you use (e.g., Ads, Viral/Social, SEO)? Social Integration/Viral Outreach Is your application tied into any social networks? Is it limited to login and Like buttons, or are you building a presence within the social networks themselves? Who are the other stakeholders involved?

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How to Successfully Engage With Your Customers Online

Up and Running

Which can be disastrous if you’re delivering different messages or even a misaligned tone through every channel. Choosing to message through the channels they use most and proactively reaching out. Engage across multiple channels. This is why you need to develop a customer engagement strategy.

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The Planned Iteration Startup Launch Minimizes Risk

Startup Professionals Musings

Find customers, partners and channels early. There is nothing like a real customer pipeline to convince you that you need partners and channels, and to convince partners, channels, and investors that you are real. Use social networking to start the wave. Get out there personally and find that first customer.

Agile 253
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REAL Lessons of The Social Network

Growthink Blog

box office of over $84 million “ The Social Network ,” – the movie about Mark Zuckerberg and the founding of Facebook – is just another example of the public’s fascination with social networking and young billionaires, not necessarily in that order. At a current U.S. Cultivate Serendipity.

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Every Startup Should Assume Pivots Will Be Required

Startup Professionals Musings

Find customers, partners and channels early. There is nothing like a real customer pipeline to convince you that you need partners and channels, and to convince partners, channels, and investors that you are real. Use social networking to start the wave. Get out there personally and find that first customer.

Agile 263
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The Lindy Effect on startup potential

A Smart Bear: Startups and Marketing for Geeks

You might have scratched and clawed inside your social network to get the first 10, but that doesn’t scale to 100 (though it might scale to another 10), and just because you were successful convincing customers one at a time to convert through hour-long Skype calls doesn’t mean you can convert 100 customers self-serve via Facebook ads.

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Maximizing Your Digital Marketing Channel Mix

YoungUpstarts

Most advertisers continue to increase their digital marketing spend in 2019 as billions of consumers are using online social media as a jumping off point into purchase decisions. With more money flowing into digital marketing, the digital channel mix continues to grow in complexity. So, let’s go back to basics, shall we?

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