Startup Professionals Musings

FEBRUARY 25, 2010

Find customers, partners and channels early. There is nothing like a real customer pipeline to convince you that you need partners and channels, and to convince partners, channels, and investors that you are real. Use social networking to start the wave. Get out there personally and find that first customer.

Agile 120

Agile Startup Social Network Software Developers 120

Startup Professionals Musings

JANUARY 31, 2020

Even the best solutions these days need to be marketed on multiple platforms, including online, social media, and the proper industry and customer channels for customer geographies. Mark personally invented the early Facebook social network, while he was at Harvard, and went on to build a huge business.

Founder 312

Founder Intellectual Property Dilution Startup 312

Startup Professionals Musings

MARCH 2, 2019

Courting them with ongoing updates and special offers through their social networks is a natural way to keep their loyalty. Without social media, companies must rely on incoming calls and letters to address customer problems and concerns with products and services. Proactive customer service.

Social Media 246

Social Media Media Reputation Viral 246

Startup Professionals Musings

SEPTEMBER 10, 2017

That doesn’t mean you have to be a social butterfly to succeed, or introverts need not apply. Don’t skip all business social settings. Face time is critical, even with the current rage on social networks, phone texting, and email. It should end by asking for something, to start the relationship.

Elevator Pitch 188

Elevator Pitch Social Network Networking Channel 188

Startup Professionals Musings

AUGUST 29, 2013

That doesn’t mean you have to be a social butterfly to succeed, or introverts need not apply. Don’t skip all business social settings. Face time is critical, even with the current rage on social networks, phone texting, and email. It should end by asking for something, to start the relationship.

Elevator Pitch 270

Elevator Pitch Entrepreneur Social Network Networking 270

Startup Professionals Musings

JULY 11, 2013

Before social networking, an unhappy customer might tell three people. Guide customers to the right social media channel. As a startup, you can’t be everywhere all of the time, so it helps to tell people through traditional channels, in a positive way, the best ways to find you.

Social Media 249

Social Media Media Customer Viral 249

Startup Professionals Musings

DECEMBER 6, 2012

Before social networking, an unhappy customer might tell three people. Guide customers to the right social media channel. As a startup, you can’t be everywhere all of the time, so it helps to tell people through traditional channels, in a positive way, the best ways to find you.

Social Media 228

Social Media Media Customer Viral 228

Startup Professionals Musings

AUGUST 24, 2013

Courting them with ongoing updates and special offers through their social networks is a natural way to keep their loyalty. Without social media, companies must rely on incoming calls and letters to address customer problems and concerns with products and services. Proactive customer service.

Social Media 271

Social Media Media Startup Reputation 271

Startup Professionals Musings

AUGUST 8, 2012

That doesn’t mean you have to be a social butterfly to succeed, or introverts need not apply. Don’t skip all business social settings. Face time is critical, even with the current rage on social networks, phone texting, and email. It should end by asking for something, to start the relationship.

Elevator Pitch 244

Elevator Pitch Social Network Startup Networking 244

Startup Professionals Musings

SEPTEMBER 3, 2013

Channel incentives or rewards. Leave tips where your contacts go (maybe similar to what History Channel does on Foursquare). Groupon’s purchase of Whrrl suggests that Groupon will soon be leveraging location based social networking or "check-ins" on their popular group coupon site. Branded entertainment.

B2B 210

B2B Angel Investor Forecast Global 210

Startup Professionals Musings

MARCH 16, 2014

Find partners and channels which are complementary, and not directly competitive. Despite the fact that social networking and other online processes are essentially free, good marketing still costs money. Good marketing often is the only thing that separates the successful startup from the not-so-successful startup.

Marketing 257

Marketing SEM Viral Social Media 257

Startup Professionals Musings

FEBRUARY 7, 2011

That doesn’t mean you have to be a social butterfly to succeed, or introverts need not apply. Don’t skip all business social settings. Face time is critical, even with the current rage on social networks, phone texting, and email. It should end by asking for something, to start the relationship.

Elevator Pitch 241

Elevator Pitch Entrepreneur Social Network Networking 241

Startup Professionals Musings

FEBRUARY 26, 2017

Courting them with ongoing updates and special offers through their social networks is a natural way to keep their loyalty. Without social media, companies must rely on incoming calls and letters to address customer problems and concerns with products and services. Proactive customer service.

Social Media 120

Social Media Media Entrepreneur Reputation 120

Startup Professionals Musings

AUGUST 13, 2012

Clearly define the customer, channel, and revenue model associated with this solution. Many people seem to use the social network advertising model for revenue, but forget it assumes at least 100M users and $50M investment. Describe your market penetration strategy, sales channels, pricing, and strategic partnerships.

Business Plan 283

Business Plan Sweat Equity Exit Strategy Intellectual Property 283

Startup Professionals Musings

JANUARY 30, 2015

That doesn’t mean you have to be a social butterfly to succeed, or introverts need not apply. Don’t skip all business social settings. Face time is critical, even with the current rage on social networks, phone texting, and email. It should end by asking for something, to start the relationship.

Elevator Pitch 120

Elevator Pitch Startup Social Network Networking 120

Startup Professionals Musings

JANUARY 17, 2013

Find partners and channels which are complementary, and not directly competitive. Despite the fact that social networking and other online processes are essentially free, good marketing still costs money. Good marketing often is the only thing that separates the successful startup from the not-so-successful startup.

Marketing 265

Marketing Viral SEM Startup 265

Startup Professionals Musings

MAY 13, 2011

Clearly define the customer, channel, and revenue model associated with this solution. Many people seem to use the social network advertising model for revenue, but forget it assumes at least 100M users and $50M investment. Describe your market penetration strategy, sales channels, pricing, and strategic partnerships.

Business Plan 290

Business Plan Sweat Equity Exit Strategy Intellectual Property 290

Startup Professionals Musings

JULY 18, 2012

Courting them with ongoing updates and special offers through their social networks is a natural way to keep their loyalty. Without social media, companies must rely on incoming calls and letters to address customer problems and concerns with products and services. Proactive customer service. billion and that could be $5.2

Social Media 198

Social Media Media Marketing Reputation 198

Startup Professionals Musings

JANUARY 9, 2017

Many of the remainder don’t review or respond to customer feedback online, and don’t connect with the popular social networking channels, including Facebook and Twitter. Social and cultural change is driven by people who are willing to speak out, pulling other people into a trend. Believe it or not, nearly half of U.S.

Customer 120

Customer Marketing Analytics Restful 120

Startup Professionals Musings

NOVEMBER 5, 2012

Channel your authentic energy to be genuine and likable, even when faced with difficulties and challenges. An old Harvard Business Review article, “ Competent Jerks, Lovable Fools, and the Formation of Social Networks ,” looks at how people choose those they work with. Likability is leaving people with positive perceptions.

Startup 241

Startup Demand Social Network Conversion 241

Startup Professionals Musings

SEPTEMBER 1, 2011

Channel your authentic energy to be genuine and likable, even when faced with difficulties and challenges. An old Harvard Business Review article, “ Competent Jerks, Lovable Fools, and the Formation of Social Networks ,” looks at how people choose those they work with. Likability is leaving people with positive perceptions.

Entrepreneur 252

Entrepreneur Demand Social Network Conversion 252

Startup Professionals Musings

DECEMBER 7, 2010

Find partners and channels which are complementary, and not directly competitive. Despite the fact that social networking and other online processes are essentially free, good marketing still costs money. Good marketing often is the only thing that separates the successful startup from the not-so-successful startup.

Marketing 235

Marketing SEM Startup Viral 235

Startup Professionals Musings

APRIL 4, 2015

I agree with my friend Lon Safko, and his classic book “ The Social Media Bible ,” which asserts your team can be successful at social without the cost of an expensive expert or agency, by following these five basic steps: Start with the dominant players. Top social networks are Facebook (1.2 billion users).

Social Media 120

Social Media Media SEM Startup 120

Startup Professionals Musings

FEBRUARY 2, 2010

That doesn’t mean you have to be a social butterfly to succeed, or introverts need not apply. Don’t skip all business social settings. Face time is critical, even with the current rage on social networks, phone texting, and email. It should end by asking for something, to start the relationship.

Entrepreneur 145

Entrepreneur Elevator Pitch Social Network Networking 145

Startup Professionals Musings

FEBRUARY 12, 2011

Use local affiliate networks Online affiliate marketing is a well-established sales channel for many businesses. If you're planning to launch an e-commerce website in a foreign market, local affiliate networks could prove useful in your online marketing mix. For example, a website aimed at the German market should have a.de

Affiliate 223

Affiliate Marketing Social Media Germany 223

Startup Professionals Musings

APRIL 22, 2010

Clearly define the customer, channel, and revenue model associated with this solution. Many people seem to use the social network advertising model for revenue, but forget it requires at least 100M users and $50M investment. Describe your market penetration strategy, sales channels, pricing, and strategic partnerships.

Business Plan 186

Business Plan Exit Strategy Sweat Equity Intellectual Property 186