Startup Professionals Musings

DECEMBER 7, 2010

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Find partners and channels which are complementary, and not directly competitive. Get exposure for your expertise.

Marketing 235

Marketing SEM Startup Viral 235

Gust

MARCH 9, 2014

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Find partners and channels which are complementary, and not directly competitive. Get exposure for your expertise.

Marketing 146

Marketing SEM Viral Social Media 146

ConversionXL

JANUARY 31, 2014

Surely, what’s “appeals” to a 54 year old mother of 5 who goes online to check Facebook and Metafilter will be vastly different from a Google Glass wearing, 27 year old power-user of social networks you haven’t even heard of yet. With explainer videos, visitor’s chose to be on your channel. You don’t pitch them to death.

Analytics 134

Analytics Video Matching Conversion 134

Duct Tape Marketing

OCTOBER 9, 2018

The video above is a replay of a recent live webinar I hosted with guest Viveka von Rosen. LinkedIn is the oldest social network. While she speaks specifically to LinkedIn today, the principles behind her advice can be applied across all other social networks. Why is LinkedIn Important? Status Updates.

Conversion 75

Conversion Sales Audience Social Network 75

The Startup Magazine

NOVEMBER 25, 2017

As a team leader, you can assign tasks to other members, can divide your workforce in different channels and much more. It can also be used to design the email newsletters and share them to various social networking sites. The best thing about this is that it is free of cost. Figure 4 Source: The Tech Portal.

Open Source 77

Open Source Startup Cofounder Analytics 77

Duct Tape Marketing

MAY 4, 2016

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Online Advertising– This includes the use of pay-per-click platforms, social networks, display ads and retargeting.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Up and Running

AUGUST 25, 2011

They are: Speaking online (webinars, videos) and offline (conferences, associations). Social media engagement. You can be a guest on a webinar, or blog radio show. Via your social networks. Via strategic alliance channels (newsletters, sites). Working with the media. On your blog.

PR 66

PR Social Media Public Relations Media 66

www.ere.net

JULY 15, 2012

networking. networking. Step #3 — Knowing where your target “hangs out” — having defined your target and their decision criteria, the next step aims at identifying where you are most likely to find the target talent, including what communication channels would be effective for recruitment messages.

Hiring 57

Hiring Metrics Search Widget 57

ConversionXL

AUGUST 18, 2021

By imploring your team to share blog posts they’ve written, webinars they’ve run, and projects they’ve worked on, you’re getting your brand name out there in a favorable light. Have your social media marketing team regularly update your asset library with new content and visuals. What great employee advocacy looks like.

Social Media 117

Social Media Employee Media Programming 117

Startup Lessons Learned

JANUARY 11, 2009

This model has not translated well to the world of social networking, because customers of social networks engage sites in a different way than customers of search engines. Social network page views are much more likely to be internally focused; ads are more of a distraction.

San Francisco 68

San Francisco Social Network Lean Continuous Deployment 68

Duct Tape Marketing

AUGUST 25, 2015

Explore potential marketing channels. For many businesses content in the form of blog posts, educational webinars and how to eBooks is the primary way that prospects and customers move through a business on the way to becoming raving fans. Explore potential marketing channels. Here are your channels to choose from.

Marketing 28

Marketing Channel Viral Public Relations 28

The Startup Magazine

OCTOBER 23, 2023

With billions of active users, Facebook is not just a social networking platform; it is a dynamic marketing ecosystem that can significantly impact the success of your business. Cost-Effective Advertising Compared to traditional advertising channels, Facebook offers cost-effective marketing solutions. It is that specific!

Marketing 120

Marketing Audience eCommerce Lead Generation 120

Startup Lessons Learned

SEPTEMBER 19, 2009

Recently, hes been engaged in a customer validation exercise around a new concept for a political action-oriented social network. In other words, the service transforms tweets into professional reports that are sent by snail mail, fax, and email - the channels that actually have attention paid to them. Expo SF (May.

San Francisco 150

San Francisco Founder DC Washington 150

Up and Running

MAY 21, 2014

He is the featured marketing contributor to American Express OPENForum and is a popular presenter of workshop and webinars for organizations such as American Express, Intuit, Verzion, HP, and Citrix. The webinar attendees responded so well to the topic, that I guarantee you’re going to find a lot of value in the recording.

Marketing 72

Marketing Social Media Sales Media 72

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. The observation sounds strange. Expo SF (May.

San Francisco 68

San Francisco Lean Retention SEM 68

Duct Tape Marketing

MARCH 1, 2016

Lead generation is essentially a game of channels more than tactics. Meaning you need to find the right mix of channels that allow you to profitably attract a high enough number of leads over and over again in order to feed your growth objectives. You don’t simply assemble a few tactics; you master a few channels.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

Duct Tape Marketing

JUNE 22, 2021

People still see social media as this disconnected piece of marketing that you have to go figure out and play in. Just like every other facet of marketing — social media needs a strategy too. Social media is just another channel, it is another part of marketing. So how does it fit into your overall objectives?

Social Media 95

Social Media Media Curation Audience 95

Duct Tape Marketing

NOVEMBER 10, 2015

There’s a lot going out there in the many channels small business owners and marketers find themselves, and it’s very helpful to use tools that help you keep track of marketing related metrics. If you can get very good at these two KPIs, you’ll always know what you can spend of marketing and labor.

Metrics 28

Metrics Small Business Analytics SEM 28

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . For our content creation, we use tools such as Canva (graphic design) and GoToStage (webinars platform) to create and share content for prospects to find.”. 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Startup Lessons Learned

MARCH 13, 2009

Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. Dont chicken out and do a closed beta; get real customers in through real renewable channels. I do agree on the point of knowing how to channel that marketing pr into hard cash.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

SEPTEMBER 18, 2008

There are other models, in other distribution channels. This can even vary by category, as people apply different criteria to games vs. utilities vs. social networking apps. On Facebook, viral distribution has proved decisive. We're leading the charge in enabling viral distribution for iPhone apps. Expo SF (May.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Duct Tape Marketing

APRIL 28, 2017

5 Powerful Use Cases for Social Advocacy & How You Can Get Started written by Guest Post read more at Duct Tape Marketing. As a consequence, the social network has reduced the organic reach of commercial content, to protect its users’ interests. You could also encourage happy consumers to go vocal on social networks.

Social Network 50

Social Network Distribution Curation B2B 50

conversionxl.com

FEBRUARY 4, 2014

Surely, what’s “appeals” to a 54 year old mother of 5 who goes online to check Facebook and Metafilter will be vastly different from a Google Glass wearing, 27 year old power-user of social networks you haven’t even heard of yet. With explainer videos, visitor’s chose to be on your channel. You don’t pitch them to death.

Analytics 98

Analytics Software Review Conversion Video 98

Duct Tape Marketing

APRIL 15, 2013

Vibrant community comes about through the convergence of several essential channels. Content – Content isn’t just a channel for words and pictures. Include things like advertising, events, social networks, public relations, sales and sales promotion, email marketing, and SEO. In this context it’s the voice of clarity.

Community 65

Community Channel Framework Public Relations 65

Duct Tape Marketing

JUNE 6, 2018

Those are the things that people asked in 2012 and 2013, but those issues haven’t gone away because people still see social media as this disconnected piece of marketing that you have to go figure out and play in. The one thing that I said in 2012 and I’ll say it today, is that you need a strategy for social media.

Social Media 75

Social Media Media Marketing Curation 75

Duct Tape Marketing

NOVEMBER 30, 2017

Those are the things that people asked in 2012 and 2013, but those issues haven’t gone away because people still see social media as this disconnected piece of marketing that you have to go figure out and play in. The one thing that I said in 2012 and I’ll say it today, is that you need a strategy for social media.

Social Media 70

Social Media Media Curation Lead Generation 70

ConversionXL

JANUARY 18, 2022

They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. And users say that social media has increased their access to information , ease of communication, and freedom of expression. Choose the right social media platforms.

Social Media 145

Social Media Audience Media Marketing 145

YoungUpstarts

OCTOBER 17, 2013

Here are eleven essential components of a comprehensive social media strategy: 1. Branding: Be consistent across all channels. Most businesses already have brand guidelines (including naming, color scheme, and imagery), and these should be applied to your social media properties as well. speak’ with a unified voice.

Social Media 198

Social Media Media Curation Social Network 198

Up and Running

DECEMBER 15, 2020

Knowing where your customers are and identifying a budget helps make it easier to choose how many social media accounts are actually beneficial for the brand. There’s a variety of content you can use, including blogs, videos, images, memes, GIFs, infographics, webinars, and podcasts. Logos, banners, bios, social handles, etc.

Social Media 123

Social Media Media Marketing Audience 123

Up and Running

NOVEMBER 5, 2014

Create your own content and share across your channels with relevant hashtags. Blog posts, white papers, case studies, and webinars are great vehicles for establishing your credibility and expertise. Even better, these assets are easy to share via email and across social media, ensuring maximum visibility. Best of all?

PR 139

PR Hiring Social Media Media 139