The platform specifically focuses on the end-to-end management of social media campaigns- from the planning stage across a team to the distribution across multiple media channels, all the way to the analytics evaluating the effectiveness of messages. By Marylene Delbourg-Delphis  @mddelphis. Not all books are equally valuable, though. MORE >>

Startonomics SF 2008) Startup Metrics: Sample User Conversion Dashboard Startup Metrics: Example Marketing Channels Startup Metrics: The 1-Page Business Model Successful Developer Platforms Have 3 Things: Features, Users, Money. separately, a "house list" is probably a channel for retention. The Internet Revolution, Act III. MORE >>

If the main website is the core of the online strategy, all other channels are subordinate and directed towards the website, then why bother go to the Facebook page? The combination of imagery, social mechanisms, and virality are the perfect replacement for the static retailer websites and catalogue mailers.  Gamestop to J.C. MORE >>

A marketing channel can be defined as a system used to make goods, services, or concepts available for consumption. powerful marketing channel available to digital businesses is the social media and platforms like Twitter and Facebook. Here are 5 tips for understanding and managing a specific marketing channel: the social media. MORE >>

Using multimedia helps you leverage distribution channels which you might otherwise exclude if you don’t use all modalities (for example text won’t do very well on YouTube). When I say multimedia, I mean the use of different modalities of content, tapping into the trinity of text, audio and video. How Best Do You Learn? Creator. MORE >>