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53 Questions Developers Should Ask Innovators

TechEmpower

What channels will you use (e.g., Ads, Viral/Social, SEO)? Targets Are you developing a native app and/or a web app? Can you do a hybrid web/native application? Social Integration/Viral Outreach Is your application tied into any social networks? What about other kinds of viral outreach?

Developer 520
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Startup Metrics

TechEmpower

Look at different customer acquisition channels, how they are converting, and the expected lifetime value of customers acquired through those channels. Apply costs to each channel. Another thing that Dave has done well is to look at the value of different marketing channels: There’s a lot of value in this presentation.

Metrics 260
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How To Build a Web Startup – Lean LaunchPad Edition

Steve Blank

One of the problems they run into is building a web site. and Balsamiq and throwing together a web site. But for the rest of us mortals whose eyes glaze over at the buzzwords, the questions are, “How do I get my great idea on the web? What are the steps in building a web site?” Craft company hypotheses.

Lean 333
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32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

What channels will you use (e.g., Social Integration/Viral Outreach - are you integrating in some way with social networks? Any other kind of viral outreach? See Branchout an Example of Viral Spread Opportunity for Startups. Beyond simple web analytics, what is needed? Where’s the mystery (see Matching Algorithm )?

Developer 396
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32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

What channels will you use (e.g., Social Integration/Viral Outreach - are you integrating in some way with social networks? Any other kind of viral outreach? See Branchout an Example of Viral Spread Opportunity for Startups. Beyond simple web analytics, what is needed? Where’s the mystery (see Matching Algorithm )?

Developer 384
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Six ways to make your site-app-product go viral.

Berkonomics

Discord is a great example of a company going viral mostly from word of mouth. How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? Email readers, continue here…] Second: channels. A story of an app from nowhere to near dominance.

Viral 62
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Build it and they won’t come: How and why growth hacking came to be

The Next Web

One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. Channel instability. The creation and destruction of channels is a common occurrence today. Channel saturation. Market leaders may be left behind.