A Smart Bear: Startups and Marketing for Geeks
JULY 12, 2010
when Microsoft put 1,000 developers on IE and gave it away for free, destroying the market for web browsers), newly funded companies can spend ludicrous amounts of money to get market share (even if it means taking you down with them), and anyone can implement a "freemium" model.
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 13, 2012
Find a consistent reseller channel, like an agency who needs your service fifty times a month. Install a web-chat system so you can close 2x more of the people who arrive at your website, whether by directly selling or learning about their experience with your website and product.
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A Smart Bear: Startups and Marketing for Geeks
MAY 10, 2010
At the same time, they also run television ads (with celebrities), are expert at SEO and AdWords, built a user-friendly web site, and do tech support for consumers. After all, the value proposition to the sellers always boils down to "You'll make more money," whether that means a new sales channel or a way to monetize surplus inventory.
A Smart Bear: Startups and Marketing for Geeks
MARCH 11, 2014
Patrick: You can channel Cathy Sierra on this and say that the users, you become a Meeting King. Is there a repeatable advertising channel that’s going to get you people? That’s not telling me that I’m going to get that. But listing these things? That sounds awesome. Nothing will drop off the radar. Jason: Okay.
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 21, 2011
We been managing the field by plan more than 75 enterprise customers and channel partners. Sign up for AppSumo 's daily deals specifically for web geeks & entrepreneurs. What’s your question then? Noel: So we been looking on enterprise power management tool. The very same stuff you were discussing. And thanks Bob and Jason.
A Smart Bear: Startups and Marketing for Geeks
MAY 14, 2013
You’ve heard banner ads don’t work well, but they’re cheap, so you start throwing $600/mo into an ad network and trust your web analytics to tell you whether it’s working. Should you optimize these existing channels or try to find a new, more productive channel? Maybe your ads suck? Website trumps all.
A Smart Bear: Startups and Marketing for Geeks
JUNE 20, 2011
To stoke an existing sales channel. But one thing they do have is a “channel,&# meaning an established pipeline wherein a product can be pushed (often by salesmen) into customer’s hands. They value your company based on how much money they believe they can get from their channel. Actually, no. To control a market.
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