Startup Professionals Musings

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As I recently watched an episode of “ Shark Tank ,” I realized that the shark investors focus on your responses to these questions is also a credibility test on your business savvy, as it leads to other relevant questions on margins, channels, and your understanding of key customer forces. Outside partners and channel impacts are complex.

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9 Success Principles To Propel Your Next New Venture

Startup Professionals Musings

Products that can be easily produced and sold via multiple channels, including the Internet, are more easily scaled world-wide. Use open-source e-commerce and website software, including web-chat software and PayPal, rather than building expensive customized solutions. Develop a product line and add alternate channels.

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10 Ways Owners Often Jeopardize Their Business Growth

Startup Professionals Musings

The most cost-effective marketing approaches have changed; from catalogs to web sites, and from television commercials to social media. Yet I still see expense budgets based on traditional channels, with no strict metrics on cost of customer acquisition by channel, or lifetime customer value.

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6 Ways To Make You An Entrepreneur Before The Product

Startup Professionals Musings

Customers expect consistency of your brand name across all channels, so don’t pick a web site name if the comparable name is available or already taken on relevant social media. You may not see the need for a YouTube, Instagram, or Twitter account now, until someone takes the name you want.

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7 Ways Your Marketing Needs To Meet Today’s Customers

Startup Professionals Musings

It works best through effective use of social media, mobile apps, societal initiatives, becoming an influencer, and providing a modern easily-found web site with credible customer-focused content. The top social media channels for participation these days include Facebook, YouTube, Instagram, and Twitter.

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How Modern Companies Have Redefined Customer Support

Startup Professionals Musings

Now, if your web site is not clear and clean, or you don’t have a chat robot for a product question online, you may be abandoned as providing poor customer service, just as certainly as having to wait in a long product exchange line after the holidays. Even small businesses can now easily be global in scope, and available 24x7 online.

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7 Steps To A Memorable New Venture Marketing Rollout

Startup Professionals Musings

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? Research the top digital channels for your business today. There is no one best channel for all businesses.

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