Steve Blank

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How To Build a Web Startup – Lean LaunchPad Edition

Steve Blank

One of the problems they run into is building a web site. and Balsamiq and throwing together a web site. But for the rest of us mortals whose eyes glaze over at the buzzwords, the questions are, “How do I get my great idea on the web? What are the steps in building a web site?” Craft company hypotheses.

Lean 333
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The LeanLaunch Pad at Stanford – Class 6: Channel Hypotheses

Steve Blank

This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. There are two major channels: physical channels and virtual (web/mobile) channels. Virtual channels include Dedicated e-commerce, Two-step e-distribution and Aggregators.

Channel 215
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I-Corps @ NIH – Pivoting the Curriculum

Steve Blank

Next we teach Distribution Channels (how are you going to sell the product) and Customer Relationships (how do you Get/Keep/Grow customers) and Revenue Streams (what’s the Revenue Model strategy and pricing tactics.) I realized we were trying to conform to a lecture order optimized for web, mobile, hardware.

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Why Some Startups Win

Steve Blank

To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),

Startup 310
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How To Find the Right Co-Founders?

Steve Blank

“After reading your post on Why Founders Should Know How to Code it looks like web/mobile startups have it easy. Activities define the unique expertise your company needs to deliver the value proposition, customers, channels, customer relationships and/or revenue. (If But what about for us, a consumer hardware hardware company?

Cofounder 335
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Beyond the Lemonade Stand: How to Teach High School Students Lean Startups

Steve Blank

Therefore we needed them to think and learn about two parts of a startup; 1) ideation - how to create new ideas and 2) customer development – how do they test the validity of their idea (is it the right product, customer, channel, pricing, etc.).

Lean 334
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The LeanLaunch Pad at Stanford – Class 4: Customer Hypotheses

Steve Blank

cold calls, in-person interviews, and a web survey. (We How can we attract buyers to our channel before they make purchasing decisions? as well as channel partners and cloud industry technology consultants. Startups were actually happy with Amazon Web Services. Then different again for direct and indirect channels.

Customer 234