Duct Tape Marketing

SEPTEMBER 5, 2014

If the sales cycle that you are engaged with is shorter, and the prospect is self-educated, you have to have an extremely clear point of differentiation that is in-your-face obvious (and can be seen on a mobile phone). You have a shorter window of time, space and energy to show why you are different than you have ever had before.

Sales Cycle 69

Sales Cycle Forecast Charlotte Lead Generation 69

crowdSPRING Blog

DECEMBER 13, 2018

Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors. Charlotte’s Web: Brand Perception. The Stanley Brothers (Charlotte’s Web) – Image courtesy of LA Weekly. Image courtesy of Charlotte’s Web Hemp.

Marketing 162

Marketing Charlotte Naming Design 162

Duct Tape Marketing

DECEMBER 1, 2022

08:35): Like not just to, you know, fill a pipeline full of, of, of leads to throw over, to, to nurture and eventually end up in sales, but to really tell a story in a way that is going to differentiate us and our products and our services. Like we're using it now to set ourselves apart. (08:35): Oh my gosh.

Charlotte 88

Charlotte Audience Technical Review Chicago 88