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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

If your brand tries to be too many things at once, the message becomes scattered and the brand grows diluted. Mexican fast-food giant Chipotle has made serving non-GMO foods a key element of their brand promise. The color of honesty, high quality, competence, trust, reliability, and integrity.

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