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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

If your brand tries to be too many things at once, the message becomes scattered and the brand grows diluted. Lee Fredericksen, Managing Partner at Hinge Marketing explains : A brand promise is an extension of a company’s positioning. Charlotte’s Web: Brand Perception. Image courtesy of Charlotte’s Web Hemp.

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