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The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value

Duct Tape Marketing

SEPTEMBER 12, 2018

If you’re in the tech business, and especially if you work with SaaS products, you’ve definitely heard of, and can likely calculate, these values. CLV is the net value of a customer to the company–how much money a customer spends during their entire relationship with you, minus the costs of products and services they buy.

Acquisition 67
Acquisition Cost Customer North Carolina 67
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43 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

JUNE 14, 2015

3) I needed the product. I started my business because I personally needed the product we built. I figured I was not alone in wanting this product, so I asked around and it turns out that lots of other women wanted it too. and I found that friends and family would experience the product and ask how they could get one.

Entrepreneur 48
Entrepreneur Houston Software Review LLC 48
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