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Are You Building Your Business With a Crock-pot or a Microwave?

Duct Tape Marketing

If you’ve been in business for about 10 years or more, think back – what was your sales cycle before the search engine ruled the world? I am willing to guess that if you said your sales cycle used to be 6 months, and you really look at the time from engagement to close today, it probably is 6 to 8 weeks now.

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How to pivot away $34m: Israel’s Xeround shuts it doors with a lesson

The Next Web

Sales cycles were long and unpredictable. Charlotte Yarkoni – a senior exec at Amdocs, was asked to take over as CEO, and see if she could turn Xeround into a sort of ‘mini Amdocs’. They learned early on that trying to tangle with customers used to working with the likes of Microsoft and Oracle, was not an easy task.

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