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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Neither would have achieved virality had customers not received something tangible for their efforts. In the retention phase, measure these performance metrics: Retention rate vs. churn rate Customer churn Net Promoter Score Email open rates Email click-through rate. No short order!

Retention 113
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#KillerSaaSPitch in 10 Words (Part 2)

Cracking the Code

It’s very important to explain in detail how this engine is designed and how you can scale while maintaining quality and productivity. how many searches are available on Adwords) and what is the quota attainment and churn rate of the sales people as well as their profile SMB online sales (e.g.,

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Why Metrics Get Worse With Scale

Seeing Both Sides

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. Churn rates are another metric that can get harder with scale.

Metrics 20
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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

Perhaps it's an increase in your conversion rate; Or a higher number of visitors who sign up; Or a greater number of people who share content with one another; Or a lower monthly churn rate for users of your application; Maybe it's even something as simple as getting more people into your restaurant. Kyle was floored.

Metrics 156
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Many tools designed for B2B marketing in general are also relevant to investors. For our content creation, we use tools such as Canva (graphic design) and GoToStage (webinars platform) to create and share content for prospects to find.”. It sounds simple; however, very few asset managers actually do it.” 3) Raise capital.

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6 User Onboarding Flow Examples (With Critiques)

ConversionXL

Questions to Ask Yourself Before Designing a User Onboarding Flow. Designing a user onboarding flow that works for you is complicated. Informed, not reactionary: Are the things you’re having me do highly correlated with me getting value out of the product, or are you just offloading busywork because your design is broken?

Mobile 48
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The Superbowl ad test

Startup Lessons Learned

But notice what’s not listed: messages sent per person, churn rates of active users, or activation rate of new user. Is the company growing because of an amazing viral loop paired with a strong engagement loop? Is the company growing because of an amazing viral loop paired with a strong engagement loop?