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The Traction Gap Framework: Four Pillars Of Startup Success

YoungUpstarts

by Bruce Cleveland, Founding Partner at Wildcat Venture Partners and author of “ Traversing the Traction Gap “ As we continue our exploration of the Traction Gap Framework® – a step-by-step approach that startup teams can use to go from ideation to preparing to scale – I will walk you through the principles.

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The Traction Gap Framework: Four Pillars Of Startup Success

YoungUpstarts

by Bruce Cleveland, Founding Partner at Wildcat Venture Partners and author of “ Traversing the Traction Gap “ As we continue our exploration of the Traction Gap Framework® – a step-by-step approach that startup teams can use to go from ideation to preparing to scale – I will walk you through the principles.

Framework 100
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Traversing No-Man’s Land, The Go-To-Market Phase

YoungUpstarts

by Bruce Cleveland, Founding Partner at Wildcat Venture Partners and author of “ Traversing the Traction Gap “. And given the paucity of business metrics at this point in a startup’s lifecycle, spreadsheet analysis is of little help. At this stage, the team is seeking market and customer validation metrics.

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Scaling is Hard, Case Study: athenahealth

Seeing Both Sides

From collections and revenue lifecycle management (called Collector) to clincial documentation and electronic medical records (Clinicals) as well as patient communication (Communicator) - athena now provides a full suite of cloud-based automation software for doctors. And when you do pivot, pivot hard. Life, Anthony. It's a contract for life.