Duct Tape Marketing

JANUARY 28, 2020

Google Ads allows you to track performance for each individual ad campaign, so you can see things like impressions and clickthrough rate. It integrates with your Google Analytics and Ads platforms so that you can determine your exact cost per lead. So let’s say you own a marketing consulting firm.

Advertising 95

Advertising Analytics Campaign Clickthrough 95

ConversionXL

FEBRUARY 6, 2013

Customer history – have bought before, what, how much did it cost? The same thing happens on Amazon where it uses your interaction history and other data to drive more sales. Results were 149% increase in clickthrough rate to the Careers page. For visitors from India without the banner, clickthrough rate was 9.17%.

Conversion 112

Conversion Clickthrough India United Kingdom 112

ConversionXL

FEBRUARY 16, 2012

Here’s an example of what a value proposition is NOT supposed to be like: Revenue-focused marketing automation & sales effectiveness solutions unleash collaboration throughout the revenue cycle. Avoid blandvertising at all costs. Would you be able to explain to your friend what the offer is and how they’d benefit?

Clickthrough 134

Clickthrough Conversion Social Media Sales 134

ConversionXL

FEBRUARY 5, 2013

Goal 1 is for email signups and Goal 5 is sales). In the report below we see that Google AdWords is rocking our world in terms revenue and conversion rate (we don’t see the cost here, but can do the calculations easily). We wrote a whole post about driving sales with social media. Use those keywords in your sales copy.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

ConversionXL

OCTOBER 23, 2012

Secondary goal is a clickthrough to the Courses page, so people would find a course of interest. Pipedrive is a sales pipeline management tool, a kind of a CRM. Not that just, also 25% more clickthroughs to my blog and 45% more people checked out my services – #winning! Level of cost/commitment associated with conversion.

Clickthrough 128

Clickthrough Software Review B2B Audience 128

ConversionXL

MARCH 17, 2016

Lead nurturing, not increased lead acquisition at all costs. Drip emails aren’t regular newsletters, and they’re definitely not sales emails either (at least the first few emails). The longer your nurturing sequence lasts, the more touch-points and sales opportunities you get, which means the mere-exposure effect will grow stronger.

Campaign 90

Campaign Email Clickthrough Audience 90

ConversionXL

OCTOBER 20, 2015

Once Amazon implement their free shipping offer, sales went up in each country except for one – France. Once they changed it to free, sales went up in France as well. There have been cases in which sales were boosted by as much as much as 2,000 percent due to free sampling. Buy Tax Free” increased clickthrough rate by 49.85%.

France 48

France Clickthrough Conversion SEO 48

ConversionXL

SEPTEMBER 11, 2014

Another worthwhile exercise is sitting down with the marketing team or sales team to discuss the descriptive language used to attract & close customers. Boosting your CTR ( clickthrough rate ) will improve your Quality Score , which in turn improves your Ad Rank which gives you better ad position & lowers your CPC ( cost-per-click ).

PPC 114

PPC Matching Technical Review Search 114

leananalyticsbook.com

AUGUST 19, 2012

Media is about time on page, pages per visit, and clickthrough rates. For example, Pinterest’s affiliate URL rewriting model , which requires that the site take into account the likelihood someone will actually buy a thing as well as the percentage of clickthroughs (see also this WSJ piece on the subject.).

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

OCTOBER 21, 2014

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. Does the funnel begin on the clickthrough to the site? That is the cost and revenue data that enable you to look at things like ROAS (return on advertising spend) vs ROI (which can include margin). What Do You Do About Conversion?

Analytics 113

Analytics Software Review Metadata Campaign 113

ConversionXL

SEPTEMBER 15, 2016

Is an average cost of 50 cents per conversion high or low? Johnathan confirms that, as always, you’ll want to measure as close to the money as possible… Johnathan Dane , KlientBoost : “Optimize for sales. Is a CTR of 20% good or bad? Not for conversions. via KlientBoost).

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

MAY 24, 2013

In a survey done by Econsultancy and RedEye , 74% of the survey respondents who reported having a structured approach to conversion also stated they had improved their sales. Example: A business objective for an online flower store is to “Increase our sales by receiving online orders for our bouquets.”. What is the cost of the traffic?

Analytics 131

Analytics Mobile Framework Conversion 131

Duct Tape Marketing

MAY 30, 2012

No matter how important social media use has become in the marketing mix, email is still the most cost effective and responsive form of direct marketing – particularly if you build and manage your list with care. Marketers get caught up in numbers, but unresponsive subscribers will cost you in the long run.

Email 67

Email Clickthrough Lean Social Media 67

ConversionXL

SEPTEMBER 24, 2020

Recommended reading: It’s Not a Conversion Problem, It’s a Customer Development Problem How to Structure (and get the most out of) Customer Development Interviews How To Identify Your Target Market & Make More Sales Personas. It got attention (and probably some clicks), but at what cost? Getting visitors at the top of the funnel.

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

MAY 22, 2014

How To Identify Your Target Market & Make More Sales. Even with a limited budget, this ad was able to win an advertising award , massively increase job inquires for the Australian Airforce, and reduce the average cost per enlistment. It got attention (and probably some clicks) but at what cost? On Creating Personas.

Software Review 116

Software Review PPC Analytics Search 116

Duct Tape Marketing

MARCH 3, 2017

Manually, it’ll cost you both time and resources. It is important that the content you create is mapped to lead nurturing content at each stage in the sales cycle. Pro Tip – Higher clickthroughs are a definite sign of engagement. Thus, not only is it more difficult to get 1.1K Conversion Rate.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

ConversionXL

APRIL 4, 2012

If you run an online store, you’re always trying to boost your sales. The best sales copy is full, complete information. High shipping costs were rated as the number one reason why consumers were not satisfied with their online shopping experience. Once they changed it to free, sales went up also in France.

eCommerce 134

eCommerce Conversion Software Review Technical Review 134

Lightspeed Venture Partners

DECEMBER 3, 2010

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. The Flash Sales sites and Local Deals sites both make shopping fun by offering deep discounts. Direct Response Advertising becomes ever more efficient.

Internet 108

Internet eCommerce Advertising Flash 108

ConversionXL

APRIL 6, 2016

Example: “Do you know what a good night’s sleep costs you? Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Establish a unique sales position (the specific benefit to the customer that leads to the desired outcome).

Retention 48

Retention Algorithm Software Review Conversion 48