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5 Popular eCommerce Trends That Might Be Costing You Conversions

ConversionXL

From image carousels to social media logins, trends spread like wildfire in the eCommerce industry. Let’s Talk About The Trends You May Have Adopted Already… Okay, now hopefully you’ll not adopt any new eCommerce trend blindly in future — but what about the trends you may have thoughtlessly added to your site in the past?

eCommerce 125
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How to Use Personalized Content and Behavioral Targeting For Improved Conversions

ConversionXL

Results were 149% increase in clickthrough rate to the Careers page. For visitors from India without the banner, clickthrough rate was 9.17%. With the banner, clickthrough rate for Indian visitors was 22.86%. based online retailer of bed and bath products was looking for ways to increase conversions of their eCommerce site.

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The Definitive Guide to Video Prospecting

ConversionXL

If you’re running a fashion eCommerce store for example, you’ll want to know: Does your offer attract more men or women? To go back to our fashion eCommerce example, you can have a customer persona called Lucy—an 18-year-old girl with an interest in fashion. What is the age distribution of your female demographic? Conclusion.

Video 141
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How to Get Traffic That Converts

ConversionXL

Get the Ecommerce Traffic Report. The blog post was about gamification - which is not something most Kissmetrics readers are really interested in (hence the lack of clickthroughs) and it’s not what ConversionXL is about either (=low conversions). Goal 1 is for email signups and Goal 5 is sales). Analyzing the data. Social media.

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How to Optimize a Site Without a Clear Online Conversion

ConversionXL

But at least if you’re working on an eCommerce site, you have clear metrics to hit. The clickthrough itself wasn’t that valuable of a metric in terms of conversions, but in terms of insights into what the user valued, it was extremely useful. No one ever said optimizing any website is easy. It’s a pretty different ballgame.

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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Boosting your CTR ( clickthrough rate ) will improve your Quality Score , which in turn improves your Ad Rank which gives you better ad position & lowers your CPC ( cost-per-click ). After the research phase, you probably have a ton of keyword ideas, which is great!

Matching 114
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

In the eCommerce funnel, a visitor: Comes from a campaign (with a campaign code). Does the funnel begin on the clickthrough to the site? Your anonymous or mostly anonymous visitors during a single visit go through a discrete series of steps before they transition to point where value is created (i.e. the conversion).

Analytics 113