article thumbnail

The Key to Online Advertising Is Tracking Results

Duct Tape Marketing

You’ll lean into tactics that resonated with your audience and ditch those less-successful approaches. For example, a contractor might be more interested in getting folks to request a quote, whereas a clothing retailer might be more concerned with that successful check-out metric.

article thumbnail

Important KPIs for Each Phase of the Customer Journey

Duct Tape Marketing

Once you find the metrics that can help you understand your business’s effectiveness in guiding the journey at each stage, you can begin to make changes to your existing approach. You can find ways to lean into the tactics that are working and eliminate the less effective elements of your strategy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Finding your One Metric That Matters

leananalyticsbook.com

Lean Analytics Book. The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company.

Metrics 58
article thumbnail

How to Optimize a Site Without a Clear Online Conversion

ConversionXL

But at least if you’re working on an eCommerce site, you have clear metrics to hit. But many times, they’re dealing with non-financial metrics or competing online goals. Point is, thinking about and discussing this will help you move forward into choosing metrics, setting up reports, and optimizing based on insights. Nonprofits.

article thumbnail

Twitter Link Roundup #264 – Quintessential Resources for Small Business, Startups, and Design!

crowdSPRING Blog

Lean Marketing: Basic Metrics You Should be Watching. Increase Your Clickthrough Rate on Twitter crowdspring.co/1DQd1Cj. We so like to talk about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! crowdSPRING Blog – bit.ly/1CHJc3M.

article thumbnail

5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

Claire Vo: CRO Metrics for Performance and Insight. Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Wrong Success Metric (OEC). Revenue is usually a good metric to use to evaluate effectiveness of test. Welcome mat.