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What to Know About Banner Advertising

The Startup Magazine

These ads will frequently appear in social media news feeds as sponsored posts. There are big discounts for ads that have a high clickthrough rate, which is meant to be an incentive to get people to create quality ads. There are penalties if you have ads with low clickthrough rates. .

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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Compared to social media and content marketing, email is a mature channel for engaging online consumers. Research by Zarella at HubSpot suggests that doing so can impact your results pretty drastically: HubSpot Chart Showing Best Day of Week to Send Email for Max Clickthroughs.

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The Rising Importance Of Images In Google Search

Duct Tape Marketing

Mike i s the Co-founder and Analyst at Near Media where he researches and reports on reputation, reviews, and local search. He's the co-founder and analyst at near media, where he researches and reports on reputation reviews and local search. Marketing Podcast with Mike Blumenthal. If Google includes an image in your organic results.

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9 Things to Know About Influencing Purchasing Decisions

ConversionXL

Even though social media and internet rule, customers make purchase decisions using a combination of old media, new media, and old-fashioned conversations with friends and family. Does social media have an impact on purchasing decisions? Social media links have an influence. Social media links have an influence.

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5 Popular eCommerce Trends That Might Be Costing You Conversions

ConversionXL

From image carousels to social media logins, trends spread like wildfire in the eCommerce industry. It’s quite likely that they will only distract visitors from your page goal, which is to increase clickthroughs to the ‘Add to cart’ button. But, have you ever stopped to question the business implications of following these trends?

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How Businesses Can Successfully Brand Themselves On Social Media

YoungUpstarts

The rise of social media platforms has brought an impressive range of new opportunities in communication and what we see is just the tip of the iceberg. Facebook has proven this statistically, posts with images will have much better clickthrough and hence will gain exposure and market reach. by Serban Enache, CEO of Dreamstime.

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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

Everything I’ve found indicates that these heavy pitch oriented autoresponders lead to higher spam complaints, unsubscribes, and negative brand mentions through social media. In the last article about ReOptimizing your AutoResponder , I quoted a case study by Mauro D’Andrea about how he improved his email clickthrough rates.

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