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Give it away! Give it away! Give it away now! Why e-mail newsletters are cool, but not if they’re paid.

This is going to be BIG.

My weekly NYC events newsletter has nearly 2,000 subscribers, has almost 50% open rates, and even nailed a 20% clickthrough a couple of weeks ago (usually get 12-15%). Tags: Venture Capital & Technology. I get a ton of positive feedback and it drives a lot of event signups when it goes out.

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Why does Gmail hate newsletters? cc @gmail @danprimack @mailchimp

This is going to be BIG.

Near 40% opens, almost 15% clickthroughs, and almost 4,000 subscribers. For 78 straight weeks, my " This Week in the NYC Innovation Community Newsletter " enjoyed industry leading metrics. Then, all of the sudden, in my May 31st mailing, nearly a third of my actives just. disappeared.

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Product Friday: Monetizing Content is a Product Problem

This is going to be BIG.

If I just start randomly sharing, and the clickthroughs are low, I pay full fare. Tags: First Round Capital Venture Capital & Technology. If you make it transparent, and even layer on some gaming aspects that take quality of link sharing into consideration, you could incentivize people in an interesting way.

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