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Bruce Cleveland: Part 1- Traversing the Traction Gap

deal architect

APRIL 1, 2019

Bruce Cleveland, who many readers may remember from his Siebel days is now an investor and has a new book out, Traversing the Traction Gap. I had a long ranging conversation with him about the book and also about trends.

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Cleveland Conversion Venture Capital Cloud 220
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Bruce Cleveland - Part 2 - thoughts on current enterprise market

deal architect

MARCH 2, 2019

In Part 1 yesterday, Bruce Cleveland talked about the framework in his new book, Traversing the Traction Gap. Here we talk about partnering and white spaces in the market. Most enterprise vendors now offer their own platforms. Could they use.

Cleveland 150
Cleveland Marketing Framework Partner 150
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