Coder, Customer Development and Lead Generation

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Coder

Customer Development

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Introduction to Growth Hacking for Startups

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API

API Viral Startup Retention

Common Growth Hacking Myths (and How Growth Actually Works)

ConversionXL

FEBRUARY 9, 2016

In the article, Andrew describes growth hackers as a cross between marketers and coders. Ryan Holiday , Author of The Obstacle Is The Way : “At the core, marketing is lead generation. Conducted Customer Development. Established a strong value proposition based on Customer Development.

Retention

Retention Metrics Acquisition Conversion

StartUpRoar

Introduction to Growth Hacking for Startups

Common Growth Hacking Myths (and How Growth Actually Works)

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