Both Sides of the Table
NOVEMBER 1, 2009
I know that this all seems obvious now with the movements started by Steven Blank ( Four Steps of Epiphany ) with the whole Customer Development processes / Lean Startup movements also popularized by people like Eric Ries. We then set out to build these features as quickly as we could. Back then it seemed foreign.
Startup Lessons Learned
OCTOBER 7, 2008
The App Store is a channel for customer acquisition. This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. Acqusition competition is how new apps get new customers. Dont do PR upfront, dont put out a press release.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Next Web
JANUARY 27, 2013
People told me it was impossible to have our product launch featured on one of the top tech blogs without spending $3,000 on some fancy PR agency. Nowadays I’m not a great coder, but in 12 months I learned how to rock in HTML/CSS, JS & Python. They told me it was impossible to pick up coding.
ConversionXL
FEBRUARY 9, 2016
In the article, Andrew describes growth hackers as a cross between marketers and coders. PR and publicity drive attention…to drive sales. It is simply getting customers. ’ From the point of view of a SaaS consultant: before employing growth marketing strategies, you need to have: Identified your ideal customer.
ReadWriteStart
MARCH 27, 2011
This is lean development without any customer development. All these factors combined make it more likely for a single coder to create a one-time hit. The development part is similar to a lean startup: you want to be agile. Every startup needs PR, but this is even more true of flips. Create Buzz.
techcrunch.com
OCTOBER 23, 2010
Also, for the full time coder, you may violate your employee contract especially in the area of non-competes or just plain piss off your boss when he finds out how much time you have been putting into a side project when deadlines were looming. The above would make sense if one is unable to afford or obtain coders period.
Startup Lessons Learned
SEPTEMBER 11, 2009
I agree that listening and communicating is a key to success, but customer development can only do so much. Have you personally visited the Content Creator forums and read through the PR thread? When new changes roll out that aren't anticipated or expected - like the whole PR deal that became a PR mess - people PANIC.
Expert insights. Personalized for you.
280 
Let's personalize your content