Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. Acqusition competition is how new apps get new customers. Retention competition is how you get people to come back to your app.

San Francisco 68

San Francisco Lean Retention SEM 68

ConversionXL

FEBRUARY 9, 2016

In the article, Andrew describes growth hackers as a cross between marketers and coders. This means users love it, that there’s lots of retention and engagement, even at small numbers. For example, optimizing retention is a major component of growth hacking that most people ignore.

Retention 48

Retention Metrics Acquisition Conversion 48

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. have you heard of any luck using outsourced coders from India … or where do you suggest ? Press is something you should do once you know your activation / retention metrics are good.

Technical Review 44

Technical Review Startup Cofounder Software Review 44