A Smart Bear: Startups and Marketing for Geeks

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Special Edition: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

GroupCharger , the community organizer’s secret weapon, for renting out all of Cospace for the event. Thanks also to our sponsors who made it all possible: Capital Factory , Austin’s hottest startup accelerator, for buying everyone beer & soda.

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“Fantastic” beats “efficient”

A Smart Bear: Startups and Marketing for Geeks

We find and fix bugs in WordPress plugins that we didn’t write and contribute those back to the original authors and the community at large. The IP attorneys would say that we’re bleeding assets, but what we’re actually doing is earning the respect, attention, and sometimes even love from the entire WordPress community.

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No, that IS NOT a competitive advantage

A Smart Bear: Startups and Marketing for Geeks

Well 80% of the folks I meet tell me they're way better than average at SEO, Twitter, and "building communities" whateverthehell that means. We're better at SEO and social media. 80% of Americans believe they are better-than-average drivers. Can't be true, right? Social media and SEO is ever-changing quicksand.

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Darwinian company growth doesn’t always select the best companies

A Smart Bear: Startups and Marketing for Geeks

Building a virulent company is wonderful, but only if the virus carries beneficial effects — creating customers who love the service, creating employees who enjoy spending most of their waking hours at work, and creating effects to our economies, communities, and societies that are net-positive.

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Being who you are, if who you are is being better

A Smart Bear: Startups and Marketing for Geeks

As she’s said in interviews, she’s not speaking only to the LGBT community, she’s encouraging anyone who is seeking their identity, and looking for permission to be that person in public. Whatever your standpoint on meat dresses , no one today is more vocal about being true to yourself than Lady Gaga. I was born this way.

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How David Garland built a community of 100,000 followers in 24 months

A Smart Bear: Startups and Marketing for Geeks

I want to share this story with you to show you that this can be done by any hustling entrepreneur looking to grow a community and following. Walled Content: Nothing wrong with paid content, but when it comes to building an audience and community, it is hard to spread content behind a paywall or any kind of wall. Make it painless.

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What if there isn’t another 10x?

A Smart Bear: Startups and Marketing for Geeks

At some point, “just ploughing back into a 10x growth objective” is not the optimal strategy for making your so-called “dent in the universe.”

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