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Why You Should Embrace Opposing Views at Your Startup

Both Sides of the Table

” I loved the IM’ing with the crowd and the sense of community. Do we have the wrong PR firm? What guerilla tactics do you want to use? Let’s see if there is anything we can learn about our behavior – good lessons or bad ones – that will inform our product design in the future.”

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Twitter Link Roundup #76 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

20 creative guerilla marketing campaigns – [link]. Small companies have been doing this for years – [link]. Excellent overview about Google changes targeting content farms and the impact on search – [link]. Top 6 Mistakes to Avoid in Mobile Usability – [link]. 33 Tips For Beginner Designers.

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This Week in the NYC Innovation Community – January 25, 2010

This is going to be BIG.

8AM Regulatory Scrutiny of Social Media: The Impact on PR Communicators in 2010 and Beyond. Join our panel of experts in media law, health care communications and digital/social media as we explore what this heightened government scrutiny may mean for PR practitioners, marketers and media strategists. RSVP: [link].

Haiti 60
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How to Have the Best Opening Day Ever

Up and Running

Tom Smith of Insights From Analytics recommends doing PR outreach to local media and sharing your story. The best strategy will vary by industry, but it might be wise to incorporate paid advertising in addition to organic or guerilla marketing. Consider holding a VIP night or soft opening. Opening a brewery?

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5 great viral marketing campaigns (and what small businesses can learn from them!)

crowdSPRING Blog

At crowdSPRING we talk a great deal about how we can leverage our limited marketing resources to drive traffic and revenues and build strong community. Other tactics leverage partnerships with other businesses to create mutual value and introduce our respective communities to one another’s services or product offering.

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