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Social Networking and Business Value

SoCal CTO

Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities. Can social networking be a money-maker for companies?

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6 Key Principles For Inducing Customers To Buy Today

Startup Professionals Musings

This thought leader in new media asserts that every business needs to understand social psychology and rethink their business models, approach, and relationships in order to create unique and memorable experiences for both customers and employees. Social psychology in general deals with how individuals relate to one another.

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3 Business Trends for Small Business

ReadWriteStart

Sales and Social Media. Social networks are a real breakthrough of the 21st century. According to Smart Insights, the number of social media users globally grew from 4.2 Just a few years ago, people used apps for communication and leisure, but now they are massively downloading them for work and shopping.

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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Building loyalty and awareness are top priorities for any social media marketer. Today’s social media users are more discerning about where they place their trust. In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans.

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10 Tips On Self-Promotion To Solidify Your Leadership

Startup Professionals Musings

With today’s pervasive Internet and social networks, people can see how you act outside of work, as well as inside. Your career and leadership value can be greatly enhanced, or greatly hampered, by your participation, or lack of it, in industry forums, the local community, and global issues.

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Steps to Create a Nonprofit Social Media Policy

Board Effect

Social media platforms are excellent vehicles for storytelling and creating awareness, yet, without a nonprofit social media policy in place, your board could be in for some unexpected problems. Just under 4 billion people use social media in the world. That said, social media is a double-edged sword.