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Transcript of How to Turn Your Product Idea Into a Business

Duct Tape Marketing

At the same time, technology, even the internet alone, were making it possible for better products than ever to get created from small companies. There are very few products that can’t benefit from the designer, which they’re available at the other side of a few keystrokes on the internet in many cases.

Product 60
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From Nothing To Something. How To Get There.

techcrunch.com

Here’s the rub: in consumer internet (and often enterprise), if your founding team doesn’t have the chops to get a prototype of your product out and in the hands of a blogger to test and write about, you might as well save yourself a lot of pain – you’re not going anywhere. I don’t know any developers. I need money for the servers.

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Finding Your Co-Founders

techcrunch.com

In consumer internet, that usually means one front-end user-facing developer, one back-end server-side developer, and ultimately a business person (details will come in a later post). In my case, I grew up in Connecticut and spent a fair amount of time in New York – all the while trying to start companies, relatively unsuccessfully.