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29 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

#7- To prioritizes employee and client retention. The company that employed us began putting profits above people and new sales above client retention. The three of us had the exact opposite mentality and created a company that prioritizes employee and client retention. Photo Credit: Steven Randall.

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Pricing experiments you might not know, but can learn from

conversionxl.com

Marketing professors at Clark University and The University of Connecticut found that consumers perceive sale prices to be a better value when the price is written in a small font rather than a large, bold typeface. Note: His freemium plan actually converted 12% more, but had the lowest retention. Be careful when offering free plans.

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