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The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. You can imagine how well that worked. On the minus side, that has made it a wee bit hard to understand.

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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. Case Study: Continuous deployment makes releases n.

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New conference website, speakers, agenda

Startup Lessons Learned

Tactics were discussed out of context, and there wasnt an overarching framework for figuring out what works for what kinds of companies, industries, and stages of growth. Doesnt the communication overhead of a large team lead to chaos of overlapping experiments and continuously-deployed bugs?" "If Is design important to lean startups?

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Two Ways to Hold Entrepreneurs Accountable (for Harvard Business.

Startup Lessons Learned

This whole framework breaks down when teams confront entrepreneurial situations in which theyre trying to build something new under conditions of extreme uncertainty. This whole framework breaks down when teams confront entrepreneurial situations in which theyre trying to build something new under conditions of extreme uncertainty.

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Lessons Learned: A new version of the Joel Test (draft)

Startup Lessons Learned

But if you want to practice rapid deployment, you need to be able to deploy that build in one step as well. If you want to do continuous deployment, youd better be able to certify that build too, which brings us to. For more on continuous deployment, see Just-in-time Scalability. Can you make a build in one step?

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Product Discovery in Established Companies

SVPG

We’ve got more techniques than ever to do this, including many techniques for creating very low-cost and low-risk MVP Tests, and for proving things work with minimal investment and limited exposure, we love Live-Data Prototypes and A/B Testing Frameworks. Protect Employees and Customers. See Assessing Customer Impact.

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