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Tesla and Adobe: Why Continuous Deployment May Mean Continuous Customer Disappointment

Steve Blank

For the last 75 years products (both durable goods and software) were built via Waterfall development. In the last few years Agile and “Continuous Deployment” has replaced Waterfall and transformed how companies big and small build products. Software at times had an upgrade path, often it required a new purchase.).

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How to Get Picked as a Speaker for The Lean Startup Conference

Startup Lessons Learned

For example, when your company adds ano ther blade to its disposal razors , the product’s technical development, marketing and sales will follow relatively predictable paths. Maybe you’ve got technical advice for getting the most out of A/B testing on software projects. George Bilbrey gave insight on using the methods on a sales team.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

For a startup, having great sales DNA is a wonderful asset. This is the magic of sales: by learning about each customer in-depth, they can convince each of them that this product would solve serious problems. But here’s where a truly great sales artist comes in. They are closing orders.

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Lessons Learned: The engineering manager's lament

Startup Lessons Learned

They just assumed it was the way software companies worked. Unfortunately, threats work a lot better at incentivizing people to CYA than getting them to write quality software. When I first encountered agile software techniques, in the form of extreme programming , I thought I had found the answer. Sound good? It didnt work.

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Lessons Learned: What is customer development?

Startup Lessons Learned

For software, we have many - you can enjoy a nice long list on Wikipedia. Mark Leslie has articulated a very similar methodology to "4 steps to the epiphany" in his "sales learning curve" model which I also find compelling. If I get sales I will expand on the site. Case Study: Continuous deployment makes releases n.

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Lessons Learned: Product development leverage

Startup Lessons Learned

We combined three tactics: extensive use of free software, an open platform for user-generated content, and leveraged distribution channels. Although customers didnt flock to this offering at first, we had enough of a developer program active to start recruiting early adopters to start creating 3D objects for sale in our catalog.

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Embrace technical debt

Startup Lessons Learned

This makes lean supply chains more robust in the face of the unexpected: if sales suddenly dry up, they are stuck with less unsold inventory and simultaneously have less debt to service. Let's consider cases: Can you have a piece of software with good product design and bad technical design? One last thought.