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5 “What-Ifs” To Include In A Startup Financial Model

Startup Professionals Musings

The cost to acquire a customer, or traffic to conversion ratios, are critical to the success of most startups. Your credibility with investors, and your confidence in any request, depends on these answers. What if your customer acquisition cost assumptions have to change?

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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Understanding culture is paramount, but measuring results is even better. Lead-stage content performance.

Demand 256
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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Understanding culture is paramount, but measuring results is even better. Lead-stage content performance.

NPV 436
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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works. Identify the communities for these micro-segments.

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5 Startup Financial Questions Every Investor Will Ask

Startup Professionals Musings

The cost to acquire a customer, or traffic to conversion ratios, are critical to the success of most startups. Your credibility with investors, and your confidence in any request, depends on these answers. What if your customer acquisition cost assumptions have to change?

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7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works. Identify the communities for these micro-segments.

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6 Demand Generation Metrics To Quantify Marketing ROI

Startup Professionals Musings

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Understanding culture is paramount, but measuring results is even better. Lead-stage content performance.

Demand 144