Startup Professionals Musings

OCTOBER 21, 2015

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. Lead management performance. Lead-stage content performance. The fuel for any good demand generation program is relevant, buyer-centric content. Don’t just use these in isolation.

Metrics 120

Metrics NPV Net Present Value Conversion Ratio 120

Startup Professionals Musings

JULY 27, 2012

Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229

Guy Nirpaz

NOVEMBER 14, 2011

The sales model for Outright is entirely customer driven: the sales process is self-service (zero-touch selling). What struck me most about Outright is it’s commitment to customer success. Making existing customers successful is the highest priority for the company. Define a customer engagement funnel.

Customer 75

Customer Conversion Ratio Metrics Business Model 75

YoungUpstarts

MARCH 8, 2012

For example, let’s say you have lead to sale conversion ratio of five percent. Creating a Key Performance Indicator (KPI) dashboard can help you get a handle on how to answer that question and what you need to do to manage the business proactively. Some months it goes up, other months it goes down.

Marketing 160

Marketing Conversion Ratio Widget Forecast 160

Growthink Blog

MARCH 1, 2016

How much research into customers and competitors should I do? This might look like building revenue projections based on the conversion ratios of web traffic to inquiries (phone, e-mail, text, etc.) What Does Management W ant? What is the actual “projections-making” process? Is Microsoft Excel my only “tool” option?

Conversion Ratio 48

Conversion Ratio Business Model Retention Revenue 48

Growthink Blog

JANUARY 20, 2015

How much research into customers and competitors should I do? This might look like building revenue projections based on the conversion ratios of web traffic to inquiries (phone, e-mail, text, etc.) What Does Management W ant? Business Planning Entrepreneurship Financing Investing Jay Turo Management Venture Capital'

Conversion Ratio 48

Conversion Ratio Venture Capital Business Model Retention 48

ConversionXL

OCTOBER 21, 2014

I’ve run into organizations that don’t know how to effectively create, participate, manage or lead analysts and often believe that “data science” or the latest technology will save the day , not the team of people with different skill sets working cross-functionally to make systematic improvements. Measuring Actual Customer Activity.

Analytics 113

Analytics Software Review Metadata Campaign 113

VC Cafe

OCTOBER 12, 2010

SundaySky’s SaaS platform leverages existing website assets, mainly product listing feeds, eliminating the need for customers to maintain the videos. Other benefits include increased customer engagement with fully interactive and compelling calls to action.

Video 74

Video Conversion Ratio PR 74