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How to Balance AI Magic with Human Expertise

Duct Tape Marketing

Jeff is a data-driven search engine marketing executive with 20+ years of experience in the search industry. He is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. [10:36]

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The Strategy Behind Building A Thriving Online Community For Your Brand

Duct Tape Marketing

To first say something to kick off a conversation, right. In these closed communities, one can be starting off a conversation at any time. But I've also people seeing people come from teaching engineering roles. And so it's not reliant on a main account, like an Instagram even, or a Twitter for whoever runs the account.

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Speed Up Your Business Growth Through Experimentation

Duct Tape Marketing

Experimentation is the engine that drives innovation. 4:52] As a CMO, given the DNA, and all these acronyms of the organization, do you feel a tug to just do more SEO sometimes? [6:38] Time in the second square we're on behalf our conversation, right? Kind of die hard SEO community. He is the CMO of Semush.

SEO 85
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Grow Your Business Faster Through Experimentation

Duct Tape Marketing

Experimentation is the engine that drives innovation. 4:52] As a CMO, given the DNA, and all these acronyms of the organization, do you feel a tug to just do more SEO sometimes? [6:38] Kind of diehard SEO community. But you know, now, gosh, 14 years later, we're 55 plus tools, not only seo, not only at the sweet spot.

SEO 87
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Shut Up & Social Listen

Duct Tape Marketing

If a lot of people are confused about how to use a particular feature of your product, write a blog post about it and reference it, when appropriate, in online conversations. Keep in mind that just because a conversation is happening around your brand doesn’t mean you have to jump in the conversation right away, as tempting as it might be.