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The Strategy Behind Building A Thriving Online Community For Your Brand

Duct Tape Marketing

To first say something to kick off a conversation, right. In these closed communities, one can be starting off a conversation at any time. So just type jenny.community into your web browser. And so it's not reliant on a main account, like an Instagram even, or a Twitter for whoever runs the account.

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Transcript of Why Reviews Matter to Your Business

Duct Tape Marketing

Aaron Weiche: We definitely see a very strong signal from the biggest window into the web through Google, that reputation really matters, and they are bringing it to the conversation right in that search result, very high, and very visible for a user to interact with. What in your opinion is the SEO value of reviews?

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The “Foot-in-the-Door Technique,” or When Longer Forms May Work Better

ConversionXL

In ours, it often means incentivizing web form fills—gently prodding others to part with personal information that, they fear, could spark a swift, relentless inbox invasion. Shorter forms increase conversions, right? Critically, the reason that the FITD approach may work greatly influences how you should apply it to web forms.

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How To Connect, Converse, And Convert Through Social Media Listening

Duct Tape Marketing

You put in keywords about your brand, your industry, your competitors, your products, and the social listening tool goes out there into the worldwide web and on social media channels and listens for those terms that you've put in and then brings all of the information back to you on what's being said about those terms. Then we can converse.

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Shut Up & Social Listen

Duct Tape Marketing

Keep in mind that just because a conversation is happening around your brand doesn’t mean you have to jump in the conversation right away, as tempting as it might be. Some great tools you can use for social listening include Google Alerts , HootSuite , Social Mention , and Fresh Web Explorer. Contributed by Shay Wright.