Startup Professionals Musings

APRIL 3, 2022

Whether you are trying to motivate your team, close a deal with a customer, or get funding from an investor, a casual conversation is usually a waste of your valuable time. All real business is conversations focused on creating results. Conversation for creating new possibilities. Conversation for structure.

Conversion 254

Conversion Community Design Cost 254

Startup Professionals Musings

MAY 1, 2022

You look for value in a specific solution, or at least a conversation about your own problem, headache, heartache, or challenge. Then give them a compelling, specific, and relevant reason to buy from you. One of the best approaches is to sell the same way that you buy. Give your own customers the same consideration.

Marketing 353

Marketing Technical Review Social Media Technology 353

Startup Professionals Musings

JULY 13, 2022

Due to the rapid growth of influencer marketing , influencer tracking systems, such as Traackr or Pixlee have emerged as reliable tools for brands that employ influencers to track conversions from their sponsorships. Use them to find your relevant influencers. Produce marketing events to get visibility and attention.

Technical Review 355

Technical Review Social Media Channel Flash 355

Startup Professionals Musings

DECEMBER 18, 2020

In addition, I see consumers taking more control, using the technology to converse with each other, and assert their position through reviews and forums. We want to eliminate the intermediaries and trust our own eyes and ears, and raw data. The result is a shift from business-to-consumer (B2C) to a consumer-to-business (C2B) control trend.

Customer 433

Customer B2C Technical Review Social Media 433

Startup Professionals Musings

AUGUST 6, 2022

A discussion is a conversation that involves holding onto and defending our differences, seeking a winner. Understanding is a higher attribute, because it allows us to hold on to what we value most, while at the same time showing a sympathetic and even an positive attitude toward another point of view. From discussion to dialogue.

Technical Review 316

Technical Review Leadership Conversion Developer 316

Startup Professionals Musings

JULY 5, 2019

Research shows that people pay more attention to how your conversation ends, rather than how it starts. Keep the conversation positive, and give the requestor your full attention, including body language. It always helps to suggest a specific later time, such as come back tomorrow or give me another chance on Monday.

Software Review 235

Software Review Conversion Engineer Software 235

Startup Professionals Musings

OCTOBER 8, 2021

All of us have been on the receiving end of a difficult conversation at work, and many have had to deliver a hard message to others. Seven Principles for Managing Difficult Conversations at Work ,” by Roberta Chinsky Mauson. Not taking action is never a solution, but not every conversation is worth having.

Product 365

Product Conversion Matching Employee 365

Startup Professionals Musings

FEBRUARY 22, 2021

On the other hand, if you open every conversation with “I need money,” you won’t have any friends or any money. Here is a summary of some key items to think about as an entrepreneur before approaching friends, family, or even fools: Don’t be afraid to ask, carefully. Practice your “elevator pitch,” and end it by asking for the order.

Technical Review 338

Technical Review Elevator Pitch Due Diligence Angel Investor 338

Startup Professionals Musings

JULY 3, 2022

Don’t connect the latest platform, which may be transient, with the larger phenomenon of digitally enabled social conversations. Each participant becomes part of your marketing department, as other customers read their output, and become part of the conversation. So how do you facilitate engagement and conversation with your solution?

Social Media 352

Social Media Media Viral Audience 352

Startup Professionals Musings

FEBRUARY 20, 2022

A conversational tone should be the basis for all of your content. Conversation inviting. Great content is conversation. The message should spark a side conversation between friends, and a follow-up comment to you. Your content must continue to deliver new ideas. Easy to digest. Your language doesn’t have to be perfect.

Viral 367

Viral Conversion Matching Sales 367

Startup Professionals Musings

MARCH 31, 2023

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. The nurturing stage is the link between the engagement and conversion stages, and is most often the automated area of demand generation. Lead-stage content performance. Nurturing stage email performance.

Demand 256

Demand Metrics NPV Net Present Value 256

Startup Professionals Musings

JUNE 4, 2021

With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form.

Search 385

Search Engineer PPC Widget 385

Startup Professionals Musings

JANUARY 5, 2019

Audience contributions, like product reviews, discussion board conversations, and comments on your blog are invaluable because they create more credible content and attract more money from advertisers. Pay others to handle small stuff, and keep your time available for bigger priorities. Let your audience help with content creation.

Technical Review 243

Technical Review Software Review Internet Revenue 243

Startup Professionals Musings

JULY 6, 2022

Avoid serious conversations about your commitments. If you are a chronic avoider of certain conversations in business, you likely have a problem with commitment and therefore a problem with self-doubt. Make it a priority to not delay conversations that you fear will make you feel uncomfortable.

.Net 336

.Net Conversion Search Entrepreneur 336

Startup Professionals Musings

MAY 24, 2019

They want ongoing conversations, not just annual reviews. They demand to be valued as individuals, and coached to understand and build their strengths, rather than treated as soldiers and directed to march into battle. With modern technology, employees communicate constantly with people who count, and expect their managers to do the same.

Management 239

Management Technical Review .Net Employee 239

Startup Professionals Musings

JULY 3, 2020

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. The nurturing stage is the link between the engagement and conversion stages, and is most often the automated area of demand generation. Lead-stage content performance. Nurturing stage email performance.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

Startup Professionals Musings

MAY 15, 2019

Leverage your customer conversations to predict and validate your business model. In parallel with nailing the solution, you need an in-depth understanding of your target customer’s buying process, the job they are trying to get done, the market infrastructure, and a stable of serious pilot customers. Nail the business model.

Startup 245

Startup Angel Investor Technical Review Incubator 245

Startup Professionals Musings

AUGUST 4, 2019

You look for value in a specific solution, or at least a conversation about your own problem, headache, heartache, or challenge. Then give them a compelling, specific, and relevant reason to buy from you. One of the best approaches is to sell the same way that you buy. Give your own customers the same consideration.

Marketing 244

Marketing Entrepreneur Technical Review Social Media 244

Startup Professionals Musings

DECEMBER 7, 2022

Increase the pipeline and the conversion rate. Now is the time to formalize lead-generation efforts, and initiate efforts to maximize the conversion rate to sales closure. Now is the time to take advantage of volume discounts and deferred payment plans.

Startup 335

Startup Social Media Metrics Viral 335

Startup Professionals Musings

MAY 9, 2022

Every senior leader needs to have regular quality conversations with customers. Earn trust by making the right experience a part of the day-to-day conversation, and reminding people by your actions what you expect. Use a company-wide assessment at least twice a year to understand and remind the team to out-behave the competition.

Customer 308

Customer Employee Conversion Leadership 308

Startup Professionals Musings

JANUARY 9, 2022

Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion.

Social Media 338

Social Media Framework Media Conversion Ratio 338

Startup Professionals Musings

AUGUST 4, 2017

They fundamentally become value seekers; they look for value in every experience, in every conversation. This active discovery mindset searching for new questions drives real innovators away from more of the same. Customers don’t want prescriptions - they seek possibilities.

Customer 213

Customer Product Technical Review Marketing 213

Startup Professionals Musings

FEBRUARY 1, 2012

Social media is about maintaining a dynamic conversation between you and your customers. Other popular benefits were keeping up with the industry, monitoring online conversations, and finding vendors/suppliers. Allowing your social media efforts to stagnate. small businesses.

Social Media 233

Social Media Media Lead Generation Startup 233

Startup Professionals Musings

MARCH 28, 2021

This causes the other party to listen more carefully, and facilitates a more pleasant and more effective conversation. Sometimes it helps to bring others into the conversation to support your input. Adapt to listener interests. Address people by name. This gets their attention and focus.

Conversion 312

Conversion Naming Entrepreneur Developer 312

Startup Professionals Musings

FEBRUARY 7, 2022

I am often asked for ways to reduce the stress of these impending confrontations, and build up your courage in tackling the inevitable negative conversations. You must develop the courage to face them every day, whether they be personnel issues or business issues. Actively follow up on uncomfortable discussions.

Leadership 291

Leadership Conversion Developer Networking 291

Startup Professionals Musings

SEPTEMBER 28, 2019

Don’t connect the latest platform, which may be transient, with the larger phenomenon of digitally enabled social conversations. Each participant becomes part of your marketing department, as other customers read their output, and become part of the conversation. So how do you facilitate engagement and conversation with your solution?

Social Media 238

Social Media Media Viral Audience 238

Startup Professionals Musings

NOVEMBER 2, 2019

A discussion is a conversation that involves holding onto and defending our differences, seeking a winner. Understanding is a higher attribute, because it allows us to hold on to what we value most, while at the same time showing a sympathetic and even an positive attitude toward another point of view. From discussion to dialogue.

Technical Review 161

Technical Review Leadership Conversion Developer 161

Startup Professionals Musings

JULY 7, 2013

Audience contributions, like product reviews, discussion board conversations, and comments on your blog are invaluable because they create more credible content and attract more money from advertisers. Pay others to handle small stuff, and keep your time available for bigger priorities. Let your audience help with content creation.

Internet 263

Internet Entrepreneur Technical Review Software Review 263

Startup Professionals Musings

AUGUST 12, 2017

You look for value in a specific solution, or at least a conversation about your own problem, headache, heartache, or challenge. Then give them a compelling, specific, and relevant reason to buy from you. One of the best approaches is to sell the same way that you buy. Give your own customers the same consideration.

Marketing 188

Marketing Technical Review Social Media Technology 188

Startup Professionals Musings

JANUARY 18, 2014

Leverage your customer conversations to predict and validate your business model. In parallel with nailing the solution, you need an in-depth understanding of your target customer’s buying process, the job they are trying to get done, the market infrastructure, and a stable of serious pilot customers. Nail the business model.

Entrepreneur 283

Entrepreneur Startup Angel Investor Technical Review 283

Startup Professionals Musings

MAY 19, 2019

A conversational tone should be the basis for all of your content. Conversation inviting. Great content is conversation. The message should spark a side conversation between friends, and a follow-up comment to you. Your content must continue to deliver new ideas. Easy to digest. Your language doesn’t have to be perfect.

Customer 233

Customer Marketing Viral Conversion 233

Startup Professionals Musings

MARCH 9, 2020

Increase the pipeline and the conversion rate. Now is the time to formalize lead-generation efforts, and initiate efforts to maximize the conversion rate to sales closure. Now is the time to take advantage of volume discounts and deferred payment plans.

Social Media 329

Social Media Metrics Viral Channel 329

Startup Professionals Musings

MAY 12, 2017

Leverage your customer conversations to predict and validate your business model. In parallel with nailing the solution, you need an in-depth understanding of your target customer’s buying process, the job they are trying to get done, the market infrastructure, and a stable of serious pilot customers. Nail the business model.

Startup 161

Startup Angel Investor Technical Review Incubator 161

Startup Professionals Musings

OCTOBER 8, 2022

The cost to acquire a customer, or traffic to conversion ratios, are critical to the success of most startups. Your credibility with investors, and your confidence in any request, depends on these answers. What if your customer acquisition cost assumptions have to change?

Conversion Ratio 368

Conversion Ratio Startup Business Model eCommerce 368

Startup Professionals Musings

DECEMBER 5, 2014

You look for value in a specific solution, or at least a conversation about your own problem, headache, heartache, or challenge. Then give them a compelling, specific, and relevant reason to buy from you. One of the best approaches is to sell the same way that you buy. Give your own customers the same consideration.

Technical Review 259

Technical Review Technology Marketing Entrepreneur 259

Startup Professionals Musings

OCTOBER 7, 2023

It’s acceptable business practice to review your schedule, or converse with other principals, before committing to an answer. Your actions must match your words, so don’t say yes when you mean no , or hope to squeeze out later. Ask for time to check your calendar.

Matching 292

Matching Entrepreneur Conversion Partner 292

Startup Professionals Musings

OCTOBER 4, 2010

Social media is about maintaining a dynamic conversation between you and your customers. Other popular benefits were keeping up with the industry (45%), monitoring online conversations (44%), and finding vendors/suppliers (38%). Allowing your social media efforts to stagnate.

Social Media 212

Social Media Media Startup Curation 212