A Smart Bear: Startups and Marketing for Geeks

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Avoiding common data-interpretation errors

A Smart Bear: Startups and Marketing for Geeks

You can't open an analytics tool without being attacked by averages: Average hits/day, average conversion ratios, average transaction size, average time on site. Leave a comment and join the conversation. Blindly applying statistics doesn't explain what's happening. Charts can help. Average" is often useless.

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