Startup Professionals Musings

OCTOBER 21, 2015

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 120

Metrics NPV Net Present Value Conversion Ratio 120

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 157

Social Media Media Conversion Ratio Lead Generation 157

YoungUpstarts

MARCH 8, 2012

by Katleen Richardson , President of Marketing AdvantEdge. Marketing your business is much the same. The sheer range and volume of marketing performance measurement tools techniques out there is staggering. For example, let’s say you have lead to sale conversion ratio of five percent.

Marketing 160

Marketing Conversion Ratio Widget Forecast 160

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 256

Social Media Media Product Conversion Ratio 256

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229

Startup Professionals Musings

FEBRUARY 28, 2015

In reality, a simple Excel spreadsheet model customized around your assumptions can save you hours and avoid a wasted expense in validating alternative vendor and marketing decisions. What if you need to change your market size and volume projections? Yet they can be done by a simple financial model in a few milliseconds.

Conversion Ratio 120

Conversion Ratio Startup Business Model eCommerce 120

ConversionXL

MAY 30, 2017

The conversion funnel is the most important part of every e-Commerce website. The visitor initiates his journey through the conversion funnel, but he never completes it. The visitor initiates his journey through the conversion funnel, but he never completes it. This is what’s known as a dropout or cart abandonment.

Analytics 126

Analytics Conversion eCommerce Technical Review 126

Growthink Blog

MARCH 1, 2016

Undertaking a formal and comprehensive study of a business’ industry, market, and competition usually leads to one of two results - either the target market is much smaller and less lucrative than surmised or… …it is defined so imprecisely and broadly as to uncover faulty strategic thinking / an unsound business model.

Conversion Ratio 48

Conversion Ratio Business Model Retention Revenue 48

Guy Nirpaz

NOVEMBER 14, 2011

Today I caught up with Laura Messerschmitt , VP Marketing at Outright. You cannot manage what you cannot measure so the next step for Outright was to develop a dashboard that shows sign-ups, activated users and active users and the conversion ratio between each of these stages. Thanks so much to Laura for sharing.

Customer 75

Customer Conversion Ratio Metrics Business Model 75

Growthink Blog

JANUARY 20, 2015

Undertaking a formal and comprehensive study of a business’ industry, market, and competition usually leads to one of two results - either the target market is much smaller and less lucrative than surmised or… …it is defined so imprecisely and broadly as to uncover faulty strategic thinking / an unsound business model.

Conversion Ratio 48

Conversion Ratio Venture Capital Business Model Retention 48

YoungUpstarts

NOVEMBER 28, 2017

If a person wants to market the website on the internet, that person had to be aware of the fact that the competition in this channel is very while. Digital marketing has been gathering a high attention because of the numerous benefits it provides as evaluated to the cost that is invested in it.

Marketing 152

Marketing Conversion Ratio PHP Social Media 152

ConversionXL

OCTOBER 21, 2014

This mindset, or something like it, is necessary to help key players within a business understand how data science & conversion rate optimization play a role to business growth. 15% Of CMO’s Don’t Measure Marketing ROI, 27% Rely On Manager Judgements. It’s easy for marketers to dismiss data when there’s a perception of inaccuracy.

Analytics 113

Analytics Software Review Metadata Campaign 113

A Smart Bear: Startups and Marketing for Geeks

MARCH 29, 2010

You can't open an analytics tool without being attacked by averages: Average hits/day, average conversion ratios, average transaction size, average time on site. The Long Tail is the least expensive way to sell because it means reaching under-served markets, which means cheap ads and hungry customers. Charts can help.

Metrics 257

Metrics Analytics Conversion Ratio Texas 257

Software By Rob

JUNE 25, 2013

You need to define your funnel, track the conversion rates for each step of your funnel, and then adjust and optimize the funnel accordingly until you’ve reached acceptable conversion ratios. Inbound marketing is all about providing value to people instead of annoying them while someone else provides value to them.

Venture Capital 71

Venture Capital Bootstrapping Distribution Conversion Ratio 71

VC Cafe

OCTOBER 12, 2010

The company said it will use the proceeds of this round to strengthen its sales and marketing efforts. Dror Nahumi, partner and NVP and the fund’s rep in Israel, will join SundaySky’s board of directors. Other benefits include increased customer engagement with fully interactive and compelling calls to action.

Video 74

Video Conversion Ratio PR 74

Software By Rob

JUNE 20, 2013

You need to define your funnel, track the conversion rates for each step of your funnel, and then adjust and optimize the funnel accordingly until you’ve reached acceptable conversion ratios. Inbound marketing is all about providing value to people instead of annoying them while someone else provides value to them.

Venture Capital 40

Venture Capital Bootstrapping Distribution Conversion Ratio 40

Software By Rob

JUNE 25, 2013

You need to define your funnel, track the conversion rates for each step of your funnel, and then adjust and optimize the funnel accordingly until you’ve reached acceptable conversion ratios. Inbound marketing is all about providing value to people instead of annoying them while someone else provides value to them.

Venture Capital 27

Venture Capital Bootstrapping Distribution Conversion Ratio 27